Television

Lionsgate launches new specialty distribution label

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/03/lionsgate.jpg?itok=rlcxDNvV

MUMBAI: As part of the continued diversification of its portfolio of films, Lionsgate has launched a new specialty film distribution label called Lionsgate Premiere.

Marketing initiatives for the new label will be headed by Lionsgate senior vice president of marketing and research Jean McDowell under the supervision of Lionsgate chief marketing officer Tim Palen. Adam Sorensen, currently manager of western sales at Lionsgate, will oversee Lionsgate Premiere's distribution operations.

Lionsgate Premiere, which will release films from both the Lionsgate and Summit Entertainment labels, will extend the reach of the company's motion picture group to new audiences and platforms. It will encompass a diverse slate of up to 15 films annually that will be released in theatres as well as across a broad spectrum of digital platforms.

Lionsgate Premiere will focus on customizing innovative multiplatform and other release strategies for its slate of films in order to capitalize on the fast-changing motion picture environment, reach affinity audiences with branded content and targeted marketing and enhance the profitability of individual films.

Lionsgate Premiere's slate will kick off this fall with the Chinese hit Dragon Blade, whose all-star cast includes Jackie Chan, Adrien Brody and John Cusack. Next up will be the offbeat zom-com and Sundance Film Festival sensation Cooties, starring Rainn Wilson and Elijah Wood and written by Saw franchise co-creator Leigh Whannell. Other Premiere titles will include the comedy Don Verdean, starring Sam Rockwell, Danny McBride and Will Forte; horror/thriller Knock Knock, from Cabin Fever and Hostelwriter/director Eli Roth, starring John Wick'sKeanu Reeves, and the action thriller Extraction, featuring Bruce Willis, Kellen Lutz and MMA fighter-turned-actress Gina Carano.

"Lionsgate Premiere embodies the unique attributes of our motion picture business – our diversity, our focus on audiences in our sweet spot and ability to create release strategies attuned to next generation moviegoers. We're thrilled to launch our newest label with a wide-ranging slate that features films from horror maestros, star-driven action thrillers as well as a blockbuster that has already conquered the Chinese box office," said Lionsgate Motion Picture Group co-chairs Rob Friedman and Patrick Wachsberger.

"Our new Lionsgate Premiere brand positions us to further expand our portfolio of releases and capitalize on opportunities to deliver an exciting slate of films to next generation audiences. We have put in place a dynamic marketing and distribution team that will ensure that the Lionsgate Premiere brand is distinguished by provocative and original storytelling, innovative marketing campaigns and forward-looking multiplatform and other release strategies that maintain our leadership at the cutting edge of industry innovation," said Lionsgate co-chief operating officer and Motion Picture Group president Steve Beeks.

Before his recent promotion, McDowell served as vice president of research for the studio.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories