Eros International forays into Malayalam market with Jeethu Joseph's ‘Life of Josootty’

MUMBAI: Eros International Media Limited (Eros International) has announced its foray into the Malayalam market with leading director Jeethu Joseph's ‘Life of Josootty’. Produced by Jayalal Menon and Anil Biswas' Backwater Studios and Eros, this upcoming  comic  drama  stars   popular  Malayalam  actor  Dileep  along  with  Rachana Narayanankutty, Jyothikrishna, Harish Peradi, Sunil Sugatha, Suraj  Vengharamoodu and Kalabhavan Mani.

Jeethu and Dileep join hands once again after their hit pairing in the immensely popular ‘My Boss’. ‘Life of Josootty’ marks  Jeethu Joseph's next  venture after his recent blockbuster ‘Drishyam’  with Mohanlal. Anil Johnson of ‘Memories’, ‘Drishyam’ and ‘Three Dots’ fame has composed the music for the film.

Commenting on the  co-production  venture,  Eros International Media  managing director Sunil   Lulla said, "Eros has been one of the biggest champions of regional cinema be it Tamil, Telugu, Marathi or Punjabi. We are very excited to enter the prolific Malayalam market by associating with prominent talent like Jeethu Joseph and Dileep."

Eros director- creative & strategy for south India Soundarya A Rajnikanth added, "We are looking forward to tapping the potential of Malayalam cinema and happy to align with the very best in talent there. Malayalam industry is filled with brilliant stories and content we want to produce and we are in talks with various producers, directors and actors currently. This industry is very important in our upcoming slate of productions and we couldn't have had a better entry than with a Jeethu Joseph film."

Producer Jayalal Menon added, "We are very pleased to associate with a leading global studio like Eros to co-produce ‘Life of Josootty’. With their undisputed leadership in global marketing and distribution, we are confident they will present Malayalam cinema on a worldwide platform with maximum reach."

‘Life of Josootty’ is a comedy set against the backdrop of a family with a fantasy edge. The film went on floor on 2 January and will be shot across ldukki in Kerala and New Zealand. Eros International and Backwater Studios are looking at releasing the film worldwide in June 2015.

With its venture into Malayalam cinema, Eros further strengthens its vision to scale up the business of regional language with its strong tie-ups and attractive film content.

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