Television

Disney India confirms ending Hindi film production

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/02/Untitled-1_8.jpg?itok=CHATHQEI

MUMBAI: Reams and reams of newsprint and countless words have been written over the past week, about the exit of Disney India from the motion picture business and the departure of its managing director Siddharth Roy Kapur. The company refrained from reacting to any of the news reports.

But it has now decided to issue an official statement confirming that it is indeed bringing down the curtains on its bold Hindi production initiative which it once considered as a crown jewel when it acquired UTV from Ronnie Screwvala four years ago.

“We periodically review and realign our business priorities in response to evolving market dynamics. Given the challenges with the current economic model for investing in the local film industry, we intend to shift the focus of our film strategy to driving our Hollywood movie slate in India. These movies have enjoyed considerable success, including The Jungle Book, which is the highest-grossing Hollywood movie of all time in India. We remain optimistic about the incredible potential of the Indian market and will continue to invest in growing the Disney brand in India with our movies, television networks, consumer and interactive products, and live experiences,” reads the official statement from the company, which is to be attributed to ‘Disney spokesperson.’

While Disney India has reserved all comments about Sid hanging up his boots, there is clear indication that he is quitting as a headhunt has commenced to find a replacement for him. .

To many industry observers the decision to bring up the closing scene to its Hindi film production story, is not a sudden move but is a very calculated step that seeks to have it focusing on nurturing the revenue generating businesses rather than doing the balancing act at the local box office.

While some may point that it is the dud performance of Mohenjo Daro at the box office that served as the catalyst behind this decision, it is the overall market dynamics that doesn’t favour profitability in the movie making business, is Disney India's belief.

The Hindi box office has been declining in the last few years whereas Hollywood has grown by almost 50 per cent this year. Out of the 250 plus Hindi movies that release every year and within the top 20, less than half the films make profits for the investing studio. Considering the cost of each film, it is very hard to get that money back and make moolah with the limited screens that the country has, shared a veteran in the movie distribution business. Even if a movie does make money, a lion's share of that profit goes to the stars.

Since Walt Disney is in the business of making money, staying in the Hindi film market doesn’t make sense for it.

“Few of the projects that they have greenlit didn’t make practical sense honestly. Filmmakers and studios need to draw realistic budgets if they are to stay in business. A movie like Mohenjo Daro that required a heavy budget due to its historic storyline didn’t seem like a sensible investment from a business standpoint. Not to mention instead of a solo release, it hit the screens with another project and therefore the number of screens it was exposed to were less,” opined Mumbai-based film distributor Rajesh Thadani.

To be fair to Disney India, Thadani shared that several other studios including Balaji and 20th Century Fox have had their fair share of mistakes and calls this development at Disney India a cue for the film industry to do a reality check for a more realistic approach to making films. “It won't impact the film making in the industry but it definitely has given the corporate world food for thought,” he shared.

While the studio will not sign any new production deals in the Indian film market, it will release the promised magnum opuses with due diligence -- Dangal in December 2016 and Jagga Jasoos in April 2017.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories