Television

“Not international but Indian production houses get sentiments right”

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/02/p.jpg?itok=NH6ZSFLh

MUMBAI: The recent video of Alia Bhatt uploaded by comedy collective All India Bakchod (AIB) ‘Genius of the Year’ once again brought out the power of digital to the forefront.

Today, brands are increasing their marketing spends on the medium as they create interesting videos to connect with the audiences. And thanks to this, a number of independent production houses have mushroomed which specialise in telling a story.

One such production house is the The Square Peg Films (TSPF), started by Pooja Mishra and Praveen Sharma in late 2013. Like a picture says a thousand words, the videos say a lot more, with this thought on their minds the two began freelancing as a form of preparation and a diploma course and made a few other films as well. They did all this for around 3-4 years before taking the plunge.

Mishra and Sharma were working with digital agencies before they came together to explore their skills as they became part of various projects to give them the much needed push and confidence. Beyond the personal ambitions and interest of venturing into videos, they also noticed a gap in the market, which was created owing to lack of smart and a little more involved production houses that make process of video production easier and not otherwise.

So what separates them from the others? “We are not just a production house that helps brands or agencies execute their ideas in terms of videos, but also a video production agency that has the capability to pick up briefs, understand the marketing objectives behind them, conceptualise ideas and then bring them to life. This is the reason why our clientele has a good mix of both brands and agencies,” both say unanimously while stating that a few of their work like the TVC for Rediff.com or a corporate video with Thomas Cook, has been with brands directly.

Another thing that sets them apart is their range of work, so they claim. “Mostly, there are two categories of production houses, ones that do TVCs, and the others that are into corporate films and animation. We do it all,” says Sharma. In the past 11 months of their operation they have done a TVC, plenty of animation videos and international assignments as well.

Click here to watch the video

At present, there are 12 people working with the production house on a full-time basis, while there are a few others that work with it on project basis primarily on pre and post production stages.

“Though we serve as end-to-end video solution providers, in our opinion, our strength is in pre-production, which includes conceptualisation and scripting. Further, our background and instincts give us an edge over others when it comes to shoot based content,” says Mishra.

The clientele includes Puma, MTS India, Oakley India, Aegis Global, Thomas Cook, Lipton Ice Tea, Sab, Kokuyo Camlin, Rediff.com, and many more. The production house reaches out to brands and their past work talks for itself. “A couple of good projects to show got us more work in return,” highlights Mishra.

When asked if international production houses form any threat to Indian houses, Sharma says, “There are different kind of videos, a few of them are high on technicality others on sentiment. International production houses might be becoming a preferred option when it comes to videos high on visual effects and other technical details, but when it comes to getting the sentiments right, there is no replacement for the Indian counterparts.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Arnab-goswami2.jpg?itok=R7KgtjH3
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/ttn_0.jpg?itok=OfnBLK2T
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/robert.jpg?itok=jCBH7yyT
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/geet.jpg?itok=kvMhOlw7
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories