Television

Balaji Telefilms' TV show report card for H1 2016

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/10/TV-production-fiction.jpg?itok=P2AqcLgV

BENGALURU: How is Balaji Telefilms - India's leading TV production house  - faring as far its contribution to the ratings of its major clients - Star Plus, Zee TV, Colors, Sony, and DD - is concerned? Indiantelevision.com decided to give you a sneak peek using the company's presentation filed with the BSE for the last quarter. Bear in mind that in its December 2015 corporate presentation, Balaji Telefilms has mentioned BARC ratings and its contributions while in its September 2015 presentation, the company indicated TAM parameters. And we are comparing the numbers for H1-2016 with FY-2015. 

Despite the difference in the two rating bodies? matrices, this article tries to show the variance of Balaji Telefilms? contribution to the channels? GRPs between Week 37 and Week 45, while indicating the slot leaders on these channels. That Balaji Telefilms is a major contributor to most, if not all the channels? GRPs, is a foregone conclusion.

Channels contribution to Balaji?s revenues

The Star network replaced the Zee Network as the major contributor to Balaji?s revenues in H1-2016 due to Nach Baliye 7 on Star Plus and the discontinuation of Jodha Akbar on Zee TV. The Star network contributed 35 per cent to the company?s revenues in H1-2016 as compared to the 19 per cent it had contributed in FY-2015.

In FY-2015, the Zee Network?s contribution to Balaji Telefilms? revenue was 44 per cent, whereas in H1-2016 it declined to 28 per cent as per the company's December 2015 corporate presentation.

Colors? contribution to Balaji Telefilms? revenues in H1-2016 increased to 14 per cent as compared to 12 per cent for FY-2015. Sony also increased its contribution in percentage terms to Balaji Telefilms revenues in H1-2016 to 13 per cent from nine per cent in FY-2015, as did Life OK ? its contribution to Balaji Telefilms revenues increased to 10 per cent from seven per cent in the previous financial year.

Sony Pal and Doordarshan (DD) had contributed four and five per cent respectively to the company?s revenues in FY-2015, but have made no contribution to Balaji Telefilms? revenues in the current half year. The company says that DD?s contribution dropped down to zero per cent due to postponing the revenue realisation to the last quarter of FY-2016. Balaji Telefilms says that the new shows from Q3-2016 onwards will further strengthen the contribution of Colors, Star Plus, &TV and Sony to its revenues.

Let?s see how the top three channels fared in weeks 37 and 45 across the two ratings systems vis-?-vis some Balaji Telefilms soaps:

Week 37

In week 37, as per BARC ratings, Colors led the chart with a considerable rise in ratings and grabbed first place amongst the Hindi GECs with 414841 (000Sums) as against 386518 (000Sums) in week 36. Though Star Plus witnessed a rise in ratings, it stood behind Colors in the second spot with 381365 (000Sums) as compared to 370135 (000Sums) in the previous week. Zee TV and Life OK were perched at the third and fourth slot with 256811 (000Sums) and 221762 (000Sums) respectively. Sab secured the fifth berth in the list with 183879 (000Sums).

As per TAM, it was Star Plus that held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM (including LC1) with 237 GRPs. Colors was in the second slot with 219 GRPs, while Zee TV secured third position with 159 GRPs.

So there is a difference in the top two slots between the two systems - according to BARC, Colors had the highest GRPs, while according to TAM, Star Plus had the highest GRPs in week 37. The third spot according to both the systems belonged to Zee TV.

Week 45

According to BARC, Star Plus led the Hindi GEC genre with 748197 (000Sums), while Zee Anmol bagged the second position with 717923 (000Sums). Colors secured third spot with 656542 (000Sums), while Zee TV fell to the fourth position with 638475 (000Sums).

According to TAM, Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV in the third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.

Here again there is a difference - TAM says that Colors had the first place in terms of GRPs, while Star Plus was second, and BARC data says that Star Plus was first and Colors second.

Balaji Telefilms' soaps in weeks 37 and 45 on the top three Hindi GECs

Star Plus

Along with Nach Baliye, fiction shows Yeh Hai Mohabbatein (BARC rating 3.7) and new show Kuch to Hai Tere Mere Darmiyan (BARC rating 0.8), Balaji Telefilms contributed 24 per cent to Star Plus' GRPs for BARC week 45 as per the company?s corporate presentation for December 2015. Star Plus led the Hindi GEC genre in week 45 as per BARC data. Yeh Hai Mohabbatein was the leader in the 7.30 to 8 pm slot.

Earlier, in its September 2015 corporate presentation, Balaji Telefilms said that its shows contributed 19 per cent to Star Plus GRPs for TAM week 37 with Yeh Hai Mohabbatein (TAM rating 3.43).

Zee TV

In week 45, Balaji?s contribution to Zee TV?s BARC ratings was 20 per cent. Balaji?s fiction show on Zee TV at that time was Kumkum Bhagya (BARC rating 3.8). While Zee TV fell to fourth position in week 45, Kumkum Bhagya was the leader in the 9 - 9.30 pm slot.

Earlier, in week 37 as per Balaji Telefilms' shows contributed 25 per cent to Zee TV?s GRPs with Kumkum Bhagya being a slot leader with a TAM rating of 3.95. Zee TV saw a marginal downfall in ratings, but secured third position in week 37.

Colors

In week 45, Balaji Telefilms had Meri Aashiqui Tum Se Hi, which was the leader in the 10 - 10.30 pm slot with BARC rating of 3.4 on Colors, which secured third spot as per BARC. Balaji Telefilms? contribution to Colors GRPs was 14 per cent in week 45.

In week 37, Colors was in the second slot with 219 TAM GRPs in comparison to 198 TAM GRPs in week 36. Balaji Telefilms? contribution to Colors TAM ratings was 15 per cent with Meri Aashiqui Tum Se Hi recording a slot leadership TAM rating of 3.44.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories