Television

Balaji Telefilms eyes regional expansion; seeks local partners

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/10/tv%20production%20fiction%20financial.jpg?itok=laKrv2P2

MUMBAI: Even as the promoters have upped their stake in the company in the light of Star selling its 26 per cent stake, Balaji Telefilms Limited (BTL) has set sight on the regional television programming space for expansion.

The production house, which recently wrapped up the seventh season of Nach Baliye on Star Plus, plans to launch as many as 10 shows in Bengali and southern languages. Moreover, in order to break into the regional space, BTL is also eying tie-ups with local partners.

“Our plan is to have three – five shows each in Bengali and Southern languages by the end of FY2016,” the company said in its annual report.

This apart, BTL is also mulling launching a few of its Hindi shows in regional languages. The first of these would be the telecast of the Zee TV show Kumkum Bhagya, on Zee Bangla. At the same time, the production powerhouse is also eyeing tie-ups in the south, which will yield three to four shows.

It may be recalled that in December 2014, BTL had entered into an alliance with the Kolkata-based Chhayabani to form Chhayabani Balaji Entertainment and create distinctive, contemporary and clutter breaking television content for Zee Bangla.

Also under consideration is the plan to launch its celebrity sports reality show Box Cricket League in the regional space. At the same time, BTL has set a target to launch six new shows in the Hindi general entertainment channels (GEC) space this fiscal. While plans are underway to launch a comedy show on the lines of the Great Indian Laughter Challenge, BTL is also readying a high concept fiction show for Star Plus.

With audiences patronizing the Balaji brand, the company’s key focus is to improve its bottom line during FY2016.

“We aim to be more process-driven, rather than personality-driven. With changing dynamics of the industry, we are aiming to capitalise our capabilities in making high-concept fiction and non-fiction shows. To begin with, we are coming up with a high concept, high fiction show for Star TV. We are confident of the ratings of our new shows, especially reality based shows,” the company said.

On the movies front, BTL has a strong pipeline of movies lined up for FY16 and FY17.  With aspirations to become the number two entertainment studio going forward, the production house has in its kitty 8 – 10 films like Azhar, A Flying Jatt, Suspect X, Naatak, and Bhool Se Naam Na Lo Pyaar Ka, among others.

Not ignoring the fast-developing digital space, BTL is also in the process of creating its own IP and genuine B2C content to tap the burgeoning platform.

That said, BTL seems poised to spread its wings and fly even more so now with BTL group CEO Sameer Nair, armed with his business acumen, adding extra stars to the creative prowess of Ekta Kapoor.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/np.jpg?itok=R_GCbjai
SPN India to feature in SPE growth in 2018

Sony Corp (Sony) had an investors’ day on 23 May 2017 pertaining to the results for its financial year ended 31 March 2017 (FY-17). It its investor presentation, the company has forecast 12.7 percent growth in revenue of its Sony Pictures Entertainment (SPE) group to $9,346 million for fiscal 2018...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/republic_0.jpg?itok=hS3S3N-O
Republic TV insists its FTA; DTH platforms to charge subscribers for viewing?

Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/ekta-kapoor-800x800.jpg?itok=iRXiG1Pj
Balaji Telefilms net realization for programs improves

BENGALURU: The Ekta Kapoor led Balaji Telefilms Limited (Balaji Telefilms) had 8 shows on air at the end of the financial year 2017 (FY-17, current year, year ended 31 March 2017) on various channels in the country. The company in its investor presentation says that the net realization per hour for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/knivesarnab_0.jpg?itok=e6MtSMSN
COMMENT: KNIVES, ARNAB, & THE OLD GUARD OF ENGLISH NEWS

MUMBAI: The knives are out. The blades are being flashed around. And those involved in the street fight are drawing blood and bleeding as well. Only difference is that the street fighters are not the ruffian kind, rather they are gents who you watch on the TV screen or dressed up to the T in well...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories