Television

Balaji Telefilms and Chhayabani announce strategic partnership

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MUMBAI: Television and film production company, Balaji Telefilms, has entered into an alliance with Kolkata-based company, Chhayabani, to create distinctive, contemporary, clutter breaking television content.

Chhayabani Balaji Entertainment will be developed as a unique platform that will initially produce television content and gradually scale up to explore other creative opportunities, while also becoming a magnetic hub attracting talented people ? technicians and artists, to work together in a collaborative manner.

Chhayabani is highly acknowledged for its glorious heritage in the area of entertainment, in Kolkata. This collaboration brings together two media houses with distinctive strengths to explore new formats of television presentation, create exciting high-end scripted content, while also attracting high quality talent.

Commenting on the development, Balaji Telefilms joint MD Ekta Kapoor said, ?Balaji is at a very exciting phase of growth. Within the Indian entertainment space, over time we have created our own unique position across both - the films and the television businesses, which by nature are two completely different disciplines. Our aim is to explore how best we can leverage Balaji?s competitive strengths to create exciting entertainment across media that will propel our growth. We are delighted that Chhayabani emerged as the most preferred partner for Balaji given their cinematic excellence and their tremendous passion to produce quality entertainment products.?

Added Balaji Telefilms group CEO Sameer Nair, ?We have always believed that growth is collaborative, which has also been our operating philosophy in a super-dynamic industry. We are very excited to partner with Chhayabani and as evident, the synergies are extremely strong. This collaboration helps us build a unique and robust platform that allows us to explore a very wide variety of avenues, given our respective creative strengths and the huge libraries of film and television content which we aim to leverage as we move forward.?

Chhayabani director Saugata Nandi said, ?It is gratifying to finally see a long cherished idea culminating into a strong association between Balaji and us -- with a common vision of drawing the best creative talent available in the region to generate never-before-seen content for a very culturally driven and art-oriented Bengali audience. While Balaji holds the numero uno position in the television and film industry in India, Chhayabani has the distinction of being laced with an enviable reputation of being the torch bearer of the golden era in Bengali television and cinema. Through this platform we look forward to present very distinctive content that talks the universal language of emotions and instantly connects with the viewer.?

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