Endemol inks deal with China's Hunan Broadcasting for 'Your Face Sounds Familiar'

MUMBAI: Television format creator and distributor Endemol has announced that ‘Your Face Sounds Familiar‘ has scored its first deal in Asia.

Hunan Broadcasting System, a provincial satellite broadcaster in China, has become the first channel in Asia to commission the popular entertainment series from Endemol.

The 11-part run is being produced locally in China.

Endemol Asia CEO Arjen van Mierlo said, “The mixture of comedy and entertainment in Your Face Sounds Familiar is ideal for Asian audiences and Hunan Broadcasting is leading the way by signing the first deal in the region. This is an important commission as we strengthen our presence in China.”

Hunan Broadcasting System, Hunan Satellite TV Premier VP Li Hao said, “Endemol has a strong reputation for delivering hit programmes and Your Face Sounds Familiar is a welcome addition to ourschedules. Having seen the success of the show in other countries, we are confident the format will be just as popular with viewers here in China.”

‘Your Face Sounds Familiar‘ is a talent competition with a comedy twist. Celebrities take on a new identity as an iconic music performer and are awarded points for singing, style and believability. But the catch is they could well find themselves transformed into someone far older, younger or even of the opposite sex.

China is the ninth territory to pick up the format, which made its international launch at the television trade event MipTV in April and was originally produced by Endemol Spain for Antena 3.

This latest deal follows the recent news that Endemol is bringing ‘XXS‘ and ‘101 Ways to Leave a Game Show‘ to China. Endemol and Hunan Broadcasting have previously partnered on two series of the game show format ‘1 vs 100‘.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories