SingTel wins exclusive rights to the Barclays Premier League

MUMBAI: Singapore Telecommunications (SingTel) has announced that it has won the bid for the rights to the Barclays Premier League matches for three years commencing August 2010.

These include rights for mio TV, as well as the Internet and mobile.

SingTel CEO Allen Lew says, “We are delighted that SingTel will be bringing Barclays Premier League matches to Singapore. Football fans can look forward to a revolutionary way of viewing ‘live’ soccer matches on TV, the Internet and their mobile phones.

“Best of all, they will not be charged more than what they are currently paying to their cable TV operator, while at the same time enjoying superior experience and convenience from our integrated platform offering,” Lew adds.

Meanwhile, SingTel has also secured the broadcast rights to a suite of sports networks and services from ESPN Star Sports (ESS) for its mio TV customers, starting mid-2010.

Three of the channels are ESPN, Star Sports and Star Cricket that are currently available on a cable TV platform. These are ESS’ current flagship channel offerings, featuring sporting events including The FA Cup, AFC, Formula One, the Australian Open, Wimbledon, The Open Championship (golf) and the US Open Golf Championship.

ESPNEWS, a new 24-hours sports news channel, is planning to go ‘live’ on SingTel’s mio TV in November.

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