Real Madrid extends shirt sponsorship deal with Bwin

MUMBAI: Spanish soccer club Real Madrid have extended their shirt sponsorship deal with Austrian online betting group Bwin by three years until 2013.

The nine-times European champions will earn $29.1 million a year from the improved agreement.

Bwin replaced BenQ mobile as Real‘s principal sponsor in 2007, signing a three-year deal that was reported at the time to be worth between 15 and 20 million euros a year.

Real Madrid persident Florentino Pérez says, "International football needs partners like bwin, globally renowned for its experience and its involvement in sports sponsorship. We are very pleased with this collaboration; with this alliance we can strengthen our links with leading international companies."

In this way, Bwin is underlining its support for top-level football and it is taking this opportunity to launch a very special bet. In creating this unique bet, bwin is banking on Real Madrid winning the Champions League title for the 10th time by 2013. The bet will be open to all bwin users for a period of 48 hours, starting today 28th of September 2009, at 8.00 p.m. In order to participate in the unique bet, users have to back Real Madrid to win the Champions League title again by 2013. 100 of all bwin users who place the bet will then be drawn by lot. The lucky winners will receive odds of 100:1 for a maximum stake of EUR 10.

Football, as the number 1 sport in the world and as a cornerstone of sports bets is the most important of the three areas that make up bwin‘s betting strategy. The second key area is its commitment to the MotoGP championship. Basketball is another of the sports that has bwin‘s support, in the context of its collaboration with the International Basketball Federation (FIBA), as bwin has sponsored all European and World championships since 2006.

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