Neo Sports renews deal with PGA Tour

MUMBAI: Neo Sports has announced an agreement with PGA Tour for the rights of the golf tour in the Indian Subcontinent for the next six years, starting January 2010.

It has been learnt that Neo Sports has shelled out $2.6 million. There were no other bidders.

Neo Sports Broadcast COO Prasana Krishnan says, ?The PGA Tour is the premier Golf tour in the world. Our renewal of broadcasting rights for six years is an indication of our interest and commitment in bringing high quality Golf to Indian audiences.?

Neo Sports has been associated with the PGA Tour since 2008 and has been showcasing Tour tournaments live.

The PGA Tour season is divided into two parts ? the FedExCup, which includes the PGA TOUR Regular Season and the PGA Tour Playoffs for the FedExCup, followed by the PGA Tour Fall Series.

The PGA Tour Playoffs consists of The Barclays, the Deutsche Bank Championship, the BMW Championship and the culminating Tour Championship presented by Coca-Cola.

PGA Tour senior VP, international television Tim Leisure says, ?The PGA Tour is extremely pleased to be associated with Neo Sports, the leading sports network in the country to broadcast the world?s best golf to the Indian sub-continent and to Indian fans of the sport.

?Golf enjoys a significant and growing fan base in India and our association with the channel will help us reach the ever-growing Indian golf audience and fulfill its expectations of access to top quality golf.?

In addition to broadcasting the live events, Neo Sports will also present two shows every week: The PGA Tour Highlights, a show that focuses on the highlights of the previous weeks PGA Tour action, and Inside the PGA Tour, which is a peek into the PGA Tour events of the week ahead.

Latest Reads
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories