IAAF in new partnership with IEC in Sports

MUMBAI: After a review process that started over nine months ago, the International Association of Athletics Federation (IAAF) has announced that IEC in Sports (IEC) will become the new media partner of IAAF for Europe and Africa for the period 2010-2013. The agreement will cover all IAAF World Athletic Series competitions.

The IAAF and IEC will immediately begin the process of selling rights in the relevant territories, with priority given to the upcoming events of 2010, starting with the World Indoor Championships in Doha, Qatar (12-14 March).

IEC owned by Lagardere Sports having its headquarters in Stockholm, has offices in Lausanne, Dubai, Hong Kong and Sydney although 65 per cent of its turnover is generated from Europe and Africa.

It has the rights to more than 300 sports events a year and has a large experience in the field of media sales, distribution and production. But in particular, IEC has excellent experience in athletics and has worked on more than 50 events till date.

Said IAAF president Lamine Diack, “I am delighted to announce this new partnership with IEC who will bring a breath of fresh air, expertise and passion to the vital job of selling the media rights to the IAAF’s top competitions in the key markets of Europe and Africa.

"Following the marvelling performances of our athletes at the Olympic Games in Beijing and the World Championships in Berlin, I believe that our sport is on the threshold of a new golden age, and IEC will provide the dynamic and passionate support to make sure that we fully leverage our assets in the key TV markets.”

Averred IEC CEO Jonas Persson, “We are thrilled to have been awarded such a high profile set of rights. IEC’s commitment to Athletics has been second to none for more than a decade and we feel sure that this longstanding association with the sport, coupled with our dynamism to sales and experience in the industry were key factors in IAAF’s decision.”

The IAAF had earlier entered into a partnership with the European Broadcasting Union, the contract of which ends this year. The EBU was a partner of the IAAF in Europe and Africa since the first edition of the IAAF World Championships in athletics in 1983, offering broadcasting service through its members.

Latest Reads
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs
Discovery India ties-up with Reliance Animation to produce kids IP

Discovery Communications India has commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham, an animation series inspired by the movie Singham. Targeted at kids in the age-group 4-8 years old, Little Singham will make its debut on television in...

Television TV Channels Kids
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories