Delhi Daredevils signs Idea as sponsor for Champion's League; renews Coca Cola deal

MUMBAI: With the Airtel Champions League Twenty20 kicking off next week, the GMR-owned IPL franchisee Delhi Daredevils has roped in Idea as yet another sponsor.

Information available with indicates that the deal is not just for Champions League, but also for the the third season of the Indian Premier League (IPL). It is pertinent to note here that Idea is also a team sponsor of the Mumbai Indians IPL franchise.

Meanwhile, Coca Cola that was with Delhi Daredevils in the second season of the IPL tourney, has extended its partnership with the franchisee for three more years.

As part of its partnership with the Daredevils, Idea will exhibit its logo on the back of the team shirt. It is estimated that the telecom company will spend a little more than Rs 80 million on the deal.

Coca Cola‘s logo, meanwhile, will be seen on the team‘s headgear.

A GMR official says that all sponsorship deals barring Coca Cola‘s will come up for renewal next year after the third season of the IPL gets over. "Coca Cola, though, did not want to wait and was keen to re-sign as we have delivered good value. The other sponsors including Hero Honda, Adidas, Wrigleys, Religare are very much with us and are also keen to re-sign. However, we want to wait for the third season to get over before doing any more deals," he adds.

Of course, since the IPL is coming back to India next year, sponsors will get more bang for their buck. The money spent depends on the position of the brand on a player‘s attire among other things.

Says an industry expert, "Wrigleys will spend around Rs 4 million while Hero Honda as the team sponsor will spend Rs 150 million a year."

Latest Reads
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories