Champions Trophy: ESPN Star Sports lines up bevy of advertisers

NEW DELHI: ESPN Star Sports (ESS) said Thursday it has lined up a bevy of seven sponsors for the ICC Champions Trophy.

The sponsors include Maruti Suzuki India, Samsung, Bajaj Auto, Tata Motors, Havell’s, Phillips, and adidas.

ESPN Software India managing director RC Venkateish also said that Sony India, MIRC and Aviva have joined as spot buyers.

The channel has already sold 80 per cent of its inventory and is asking for Rs 225,000 per 10 seconds, sources say. There will be around 160 spots of 30 seconds each per match.

The series, which was originally scheduled for last year in Pakistan, will feature 15 matches involving eight top teams and will kick off in South Africa from 22 September to 5 October.

The telecast will feature 13 commentators including Ravi Shastri, Harsha Bhogle, Sanjay Manjrekar (India), Wasim Akram (Pakistan), Ian Chappell (Australia), Bob Willis, Nick Knight, Alan Wilkins (England), Shaun Pollock, Kepler Wessels (South Africa), Ian Bishop (West Indies), Simon Doull (New Zealand), and Ranil Abenayeke (Sri Lanka).

ESS‘s production will involve a 26 camera shoot along with six HawkEye cameras and a state-of-the art EVS replay system for the telecast. ESS will be will be broadcasting the matches in 183 territories.

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