Zee News to invest $5 mn in UP news channel

MUMBAI: Zee News Limited (ZNL) will invest $5 million in its news channel for Uttar Pradesh, a market where only Sahara operates.

Zee 24 Ghante plans to launch by the end of the fiscal. "We are investing $5 million in the channel. We aim to break even in 18-24 months as the marketplace has just Sahara which makes around $4 million," a senior executive in the company said.

ZNL expects to suffer a loss of Rs 700 million from new businesses during the fiscal. For the first half of the year, the company has already incurred losses of Rs 280 million. While the newly-launched Tamil general entertainment channel, Zee Tamizh, booked a loss of Rs 50 million in the quarter, this is expected to go up in the subsequent quarters as the investments climb.

"We are in talks with SCV, Sun Group's cable TV company, for carriage of our channel. The distribution costs would go up as we aggressively push the channel," the source added.

Zee Telugu, the Telugu GEC, has broken even and plans are afoot to launch Telugu news channel Zee 24 Ghantalu in November. ZNL is also looking at innovative strategic investments to further expand the business in regional markets.

Marathi movie channel Zee Talkies, which has been transferred from Zee Entertainment Enterprises Ltd to ZNL from 1 August, is close to break even. "We are not revising our loss guidance from new businesses despite adding a few new channels during the fiscal," the source said.

Zee News posted a consolidated net profit of Rs 114.7 million for the quarter ended 30 September 2008, up 104.4 per cent from Rs 56.1 million in the previous year. Revenue jumped 60 per cent to stand at Rs 1.27 billion as compared to Rs 798.1 million in the prior year.

Latest Reads
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories