MUMBAI: ZMCL’s (ZEE Media Corporation Ltd) main Hindi news channel – Zee News – is undergoing a change. The channel has decided to give a makeover to the programme packages, promos, and has also given a new look and feel to the channel by adding bright and peppy colours to its presentation.

A campaign titled, ‘Khabrein apke rangon mein’ will be launched soon to reach out to the youngsters who agree to Zee’s tag line of ‘soch badlo desh badlo’. It will focus on the aspect that news is never black and white, there are several hues to it.

ZMCL CEO Alok Agrawal says, “The aim is to be their eyes, ears, and conscience. The channel will be in tandem with their world, in sync with their energy. With ‘Khabrein Apke Rangon Mein’, we will interact with them, touch their life and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India.” 

They aim to create ‘new colours and fresh looks of bold, dynamic and modern India’. Says ZMCL editor Sudhir Chaudhary : “In today’s scenario the youth is interested in what is happening nationally and globally.  Our efforts will be to reach and connect with the viewers, especially youth and provide them with news that is contemporary, vibrant and topical.”