Television

Zee News Ltd to shutter Telugu news channel

MUMBAI: Zee News Ltd (ZNL) is retreating the Telugu news market. Zee 24 Gantalu has decided to close down next month as it struggled to become economically viable in a crowded marketplace where there are too many politically-oriented channels.


"24 Gantalu will close down on 20 September. There are 14 Telugu news channels operating in that market and two more are launching. They are politically driven and it does not make sense to continue in that market," a source familiar with the development said.


The TV Telugu news ad market is pegged at Rs 1.2 billion. The market leader TV9 takes away a major chunk of this amount, according to an industry source. Price wars are rampant, making channels sell to advertisers at miserable rates.


"The entire Telugu TV news business is becoming unviable because of too many players and abnormally low ad rates. Other interests rather than business seems to be the primary motive," says a senior news channel executive.


ZNL‘s decision also comes ahead of its plans to launch an English-language general news channel that will consume heavy capital. The closure of 24 Ghantalu will help cut down ZNL‘s losses from new businesses and ease pressure on the company‘s operating profit if it goes ahead with the launch of the English channel.


Indiantelevision.com had reported that ZNL is planning to launch an English news channel towards the exit quarter of the fiscal as digitisation settles in the four metros.


The operating loss of 24 Ghantalu in FY‘12 stood at approximately Rs 140 million, the source said.


ZNL had reported losses of Rs 227.4 million on a revenue of Rs 131.9 million for the fiscal from its new businesses that include Zee News Uttar Pradesh/Uttarakhand and 24 Gantalu.


"If the English channel launch is on, the shutting down of a loss-making channel will be seen as a positive move. It will soften ZNL‘s pressure on Ebitda from the launch of an English news channel that will consume anywhere between Rs 2.5-3 billion over the first three years," a media analyst said on condition of anonymity.


ZNL had reported Ebitda of Rs 533.5 million in FY‘12 on a consolidated operating revenue of Rs 3.07 billion. The company runs a cluster of channels including Zee News, Zee Business, Zee 24 Taas, Zee Punjabi and 24 Ghanta.


Also read:


Zee News Ltd plans English news channel launch by Q4

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories