Television

Zee News inks content deal with Voice of America

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NEW DELHI: Zee News has inked a deal with Voice of America for syndication of content.

As part of the syndication, Zee News will air a five-minute daily segment 'America Live', which will be a part of the 8 am news bulletin.

Zee News will also telecast relevant stories in the afternoon 2 pm and prime time news bulletin, News Top 10. Apart from the regular news feed, Voice of America will also develop half-hour specials on topical issues for Zee News.

Zee News CEO Barun Das said, “Our alliance with Voice of America will expand our reach in the international market. We strongly believe that adding value to viewers depends on our leverage, access and global leadership."

Added Voice of America director Danforth Austin, “In our first broadcast, the Indian audience heard US leaders condemn the violent acts in Mumbai and expressed solidarity with India in this difficult time. America live also relayed to Zee News audience the sentiments of members of the Indian-American community in the US as they shared the grief experienced by the people of India. Through this new partnership, Voice of America hopes to contribute to Zee News' programming with leading news from the United States and its reaction to events that shape the world today.”

In addition to the routine stories on business, human interest, politics and special half-hour reports, Voice of America will be covering all the major events and news stories live from different parts of the United States to give Zee News an informative peek into daily affairs.

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