TV9 launches city-centric channels in Mumbai and Bangalore

MUMBAI: Beating the recession, Hyderabad-based Associated Broadcasting Company Ltd (ABCL), which operates news channels under the brand name TV9, is investing Rs 380 million to launch two city-centric news channels in Mumbai and Bangalore.

TV9 Mumbai and News 9, the channels for Mumbai and Bangalore, will be launched simultaneously on 9 January.

ABCL will invest Rs 220 million in the Hindi news channel TV9 Mumbai and Rs 160 million in the English news channel News 9.

"We are investing Rs 380 million and will be launching the two city-centric channels tomorrow," ABCL vice president operations KVN Murthy tells

TV9 will follow up the launch of TV9 Mumbai with Bollywood news channel Lehrein. "We are adding three channels in the quarter to take our total number of channels to eight," says Murthy.

With the launch of News 9, the group will, thus, have two news channels in Karnataka. "News 9 will be targeted at the upmarket, young audiences in Bangalore. It will complement our Kannada news channel," says Murthy.

TV9 Mumbai will have 70 per cent of its programming on news and current affairs while the balance 30 per cent will be a mix of lifestyle and entertainment news content.

Latest Reads
Gaana becomes first music app to reach 100 mn monthly active users

Gaana, the largest music streaming app in India, crossed 100 million monthly active users (MAU) in March 2019.

Television TV Channels Music and Youth
Zee Live brings Russell Peters to perform at intellectual platform Supermoon

Zee Live, an out of home vertical of ZEEL which creates live original content, on ground IPs in culture, food, comedy, music, business, has announced that the global comedy superstar Russell Peters will perform at Supermoon, which is an intellectual platform of Zee Live.

Television TV Channels GECs
ABP News Network joins hands with’s AI-driven virtual assistants to drive consumer interactions, analysis, and customized content solutions, a Silicon Valley-based AI solutions provider, joined hands with one of India’s largest news conglomerates, ABP News Network Pvt Ltd. (ANN).

Television TV Channels News Broadcasting
On popular demand HISTORY TV18 is back with an all new season of ‘Crazy Wheels’ this April

‘Crazy Wheels’ returns with its second season, promising crazy-funny experiences on wheels for its audiences

Television TV Channels Factual @ Discovery
Applause Entertainment to remake BBC Studios' 'Luther' in India

BBC Studios announced today, on Day Zero of the Asia Pacific Video Operators Summit (APOS) in Indonesia, that the award-winning BBC crime thriller Luther will be remade in India. The Indian version of Luther, which is yet to be titled, will be developed and produced by Aditya Birla Group’s Applause...

Television Production House Fiction
Disney's Kanan Dave to join digital agency Entropy

The Walt Disney director music and marketing Kanan Dave is all set to join Reliance entertainment co-owned digital marketing agency Entropy.

Television TV Channels People
MPA report: media rights for Cricket to reach us$2 billion worldwide by 2021

Global media rights for cricket topped US$1 billion for the first time in 2018 and will likely top US$2 billion in 2021, according to a new report published today by Media Partners Asia (MPA).

Television TV Channels Sports
Zee Media VP Mehraj Dube joins ABP News

Zee Media VP Mehraj Dube, that was responsible for managing branding and product innovation activities, has now joined ABP News as head of marketing.

Television TV Channels People
TRAI tariff order will help increase ZEEL's earnings from under-monetised regions: CMO Prathyusha Agarwal

The Telecom Regulatory Authority of India (TRAI) has successfully rolled out its new tariff order (NTO) with the underlying objective of making the system more transparent and effective, giving the consumer the choice of channels as per their requirements and budgets.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories