TV news genre expands as India watches Trust Vote

MUMBAI: While MPs flashed cash in Parliament, TV news channels made hay. On 22 July, when the government was on tenterhooks, the TV news genre expanded as viewers looked curiously at the drama that unfolded on the Trust Vote day.

According to the latest Tam data, on 22 July, Hindi news genre viewership surged to grab 12.47 (C&S, HSM, 15+) per cent share of the TV viewing audience. On the previous and following days, the viewership stood at 8.77 and 8.06 per cent respectively.

In the English news segment, the viewership spiked from 0.71(C&S, All India, 15+) per cent to 1.26 per cent on 22 July.

Aaj Tak with 2.72 per cent has got the highest market share among all Hindi news channels, followed by Star News with 1.98 per cent. In the third spot is India TV with 1.62 per cent while Zee News gathered 1.53 per cent of the relative market share. NDTV India held 1.40 per cent and IBN7 captured 0.88 per cent.

Times Now topped the English news segment pocketing 0.44 per market share. In terms of market share, NDTV 24X7 got 0.28 per cent, CNN-IBN held 0.22 per cent, Headlines Today had 0.1 and NewsX 0.11 per cent.

Times Now covered six hours nonstop without a break interspersed withinteractions from experts like senior journalists and political analysts.

The politicians present were PS Sangma, Ravishankar Prasad, Rajiv Shukla, D Raja and Mehbooba Mufti among others.

Other distinguished panel members inside Parliament were Paranjoy Guha Roy, Swapan Dasgupta, Sacchidanand Murthi, Gautam Adhikari, Chidanand Rajghatta, Nirja Chaudhary, Mahesh Rangarajan, Cho Ramaswamy and Shankar Raghuraman.

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