Swarup tells NBA to submit Code by its 31 January deadline

NEW DELHI: The information and broadcasting ministry today said that news broadcasters must meet the deadline set by themselves for 31 January 2008 and submit their draft content code to the government.

I&B secretary Asha Swarup stressed on the media to act fast, and buttressed her statement by saying, "There is no need for you to question the government's intentions, but if industry does not come out with its content code the courts will do it for you."

This was obviously in reference to the suggestion made by the Delhi High Court recently while hearing a case on a fake sting operation that the I&B ministry could form a committee to vet and clear every sting operation before it goes on air.

The government has no intention whatsoever for curbing the freedom of the press,, she reiterated, but adding that some regulation has to be in place and it could easily come from the NBA.

"We have taken them very seriously and hope they will stick to the deadline, and are looking forward to the draft," she said while addressing a panel discussion on regulatory issues at the Assocham Global Media and Entertainment Summit, Focus 2007.

Interestingly, Swarup was reacting to a comment from Pavan Duggal, chairman, Assocham cyberlaw committee, that regulation for the media in the digital era is already there in the Information Technology Act.

She said the this was brought to her notice for the first time and the ministry would see if amending that law would be enough to set up the regulatory system for the broadcast media.

Duggal had pointed out in his presentation that already there are provisions (Sections 4 and 79) under the IT Act, 2004, which should govern the media in the digital environment.

The ministry remains open to all suggestions regarding the broadcasting regulation she said, arguing that people have misunderstood the draft that the ministry had floated for public debate.

"I wonder whether the people who have been protesting so vehemently have carefully read the draft, because in it we have said three things, 'that the regulator will be a body outside the government, that the need is to have a uniform standard, and the third point relates to the constitution of the regulator'.

"We are prepared to consider any document which leads to the media governing itself, and if you want to change the manner of constituting the regulator to make it independent, we are ready for any discussion even on that," she said.

It may be recalled that during the Digital Summit organised by earlier this year, also attended by Ofcom chairman Lord Curry, Swarup had said after discussions with him that the ministry was considering how to take lessons from Ofcom to set up an independent regulator.

She reiterated that she had no hesitation with the media bringing in its own code, reminding the audience that the Advertising Services Council of India is an independent body and had brought in their own code "which the government adopted", saying the same could be possible with the NBA code.

She accepted the suggestion of Ashok Mansukhani, president, Hinduja Ventures Ltd, that in the current situation, legislation should be facilitative and light and added that taking into consideration the converged environment, the government could look at a converged bill as well for the media to include all platforms under one regulator.

She said that she has talked individually to many top broadcasters and they have said they will draft their own code, but nothing has happened.

"Now they have said they will do that by January 31, and we hope they will do so," Swarup said.

Latest Reads
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs
Discovery India ties-up with Reliance Animation to produce kids IP

Discovery Communications India has commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham, an animation series inspired by the movie Singham. Targeted at kids in the age-group 4-8 years old, Little Singham will make its debut on television in...

Television TV Channels Kids
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories