Star takes up ad sales of Hindi news channel Live India

MUMBAI: In its first ever advertising deal outside the network, Star India has inked a deal with Broadcast Initiatives Limited for its Hindi news channel Live India.

Star will handle the ad sales of Live India, nationally and globally, with immediate effect. Live India plans to venture into international markets including the US, UK and Dubai.

The announcement comes close on the heels of the re-positioning of Live India from a 'views' to a news channel with live content. The channel was previously known as Janmat.

Broadcast Initiatives Limited vice chairman and managing director Markand Adhikari said that the company is soon looking to foray into International markets including US, UK and Dubai. Apart from India, Star's ad sales teams across the globe will be fully functional in this regard.

With a distribution platform already in place, the Star network is looking to adopt an integrated broadcast services approach through its first ad sales deal outside the network. 

Star India Pvt. Ltd president - advertising sales and distribution Paritosh Joshi said, "This is the first time Star India has offered its advertising sales capabilities to a channel outside the Star Network. This is a major milestone for this division. It is our intent to quickly evolve into the region's top integrated broadcast services organization and this deal underscores the seriousness of this intent."

Adhikari added, "This is a critical partnership for us and we consider it a significant asset to securing a strong advertising revenue base for our Live India."

For the Marathi channel Mi Marathi, Adhikari has assigned NDTV Media to handle the ad sales functions.

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories