Television

Star takes up ad sales of Hindi news channel Live India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: In its first ever advertising deal outside the network, Star India has inked a deal with Broadcast Initiatives Limited for its Hindi news channel Live India.

Star will handle the ad sales of Live India, nationally and globally, with immediate effect. Live India plans to venture into international markets including the US, UK and Dubai.

The announcement comes close on the heels of the re-positioning of Live India from a 'views' to a news channel with live content. The channel was previously known as Janmat.

Broadcast Initiatives Limited vice chairman and managing director Markand Adhikari said that the company is soon looking to foray into International markets including US, UK and Dubai. Apart from India, Star's ad sales teams across the globe will be fully functional in this regard.

With a distribution platform already in place, the Star network is looking to adopt an integrated broadcast services approach through its first ad sales deal outside the network. 

Star India Pvt. Ltd president - advertising sales and distribution Paritosh Joshi said, "This is the first time Star India has offered its advertising sales capabilities to a channel outside the Star Network. This is a major milestone for this division. It is our intent to quickly evolve into the region's top integrated broadcast services organization and this deal underscores the seriousness of this intent."

Adhikari added, "This is a critical partnership for us and we consider it a significant asset to securing a strong advertising revenue base for our Live India."

For the Marathi channel Mi Marathi, Adhikari has assigned NDTV Media to handle the ad sales functions.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/flix.jpg?itok=WvSHeMmv
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/romedy.jpg?itok=UvNBe24n
Romedy NOW launches ‘Happy Hours’ in collaboration with ‘Happy Phirr Bhag Jayegi’

Romedy NOW, India’s favourite English Entertainment channel, introduces a specially curated property ‘Happy Hours’, an exciting line-up of romantic comedies, in collaboration with Happy Phirr Bhag Jayegi.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/now.jpg?itok=efrMUKoV
Movies NOW to premiere Academy Award-winning movie, ‘The Big Short’

For the first time on Indian television, Movies NOW, India’s favorite English movie channel, premieres the celebrated biographical film ‘The Big Short’.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/telugu.jpg?itok=0k2ExwXj
Gear up for the Grand Finale of Zee Telugu’s Drama Juniors Season 3

Known to provide a platform in order to identify and showcase talent from every walk of life, Zee Telugu is proud to announce the finale of yet another exciting season of Drama Juniors.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/chrome2.jpg?itok=WUiRBQHI
Sports genre dethrones English GEC in week 32 of Chrome DM

With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories