Skype launches multi-media campaign on CNN

MUMBAI: CNN International and Skype have signed a global advertising partnership around the news broadcaster‘s show Connect the World whereby Skype will have exclusive advertising presence within the show’s website and dedicated mobile WAP site. Additionally, the sponsorship will be referenced on screen throughout the show with a flipper showing the company’s logo and a line, “Connect the World, sponsored by Skype."

A spot campaign has been designed to raise awareness of a range of Skype features including free video calls, Skype’s availability on mobile phones and Skype’s ability to connect calls to landlines and mobiles at home or abroad at very low rates. From this week onwards, the campaign will play out in front of CNN’s audiences in Asia Pacific, Europe, the Middle East, Africa and Latin America.

CNN International VP ad sales William Hsu says, " This is an ambitious strategic solution that establishes a meaningful brand association for Skype around a core part of our programming line-up. We look forward to seeing this commercial partnership executed across CNN’s multi-platform distribution internationally.”

Skype GM of consumer business Neil Stevens adds, “This is an exciting opportunity that allows us to reach a highly relevant audience and increase awareness of the benefits of Skype.”

Connect The World is a direct response to CNN viewers’ desire for a programme which joins the dots of global stories by exploring how an event or circumstance in one part of the world can have significant impact elsewhere.

Focussed on connections and how they build on each other, the hour-long show is an innovative mix of CNN reports, guest interviews, regular ‘Connect the World’ contributors, in-show viewer interaction and feature segments, presided over by presenter Becky Anderson.

The show’s Connector Of The Day feature segment steps away from the day’s headlines and invites a well-known figure on the international stage to sit with Becky and respond to viewers’ messages, questions and comments.

Viewers can discuss the responses and the wider connections prompting the discussion and join Becky and the connector as they continue the debate on and via Skype Chat after the programme ends.

Latest Reads
DSport to exclusively broadcast HBL Pakistan Super League '18 live

DSport, the sports TV channel of Discovery Communications India, will broadcast the HBL Pakistan Super League (PSL) 2018.

Television TV Channels Sports
NBA: Sony TEN3, HD and Sony SIX, HD to air games with respective Hindi, English commentaries

MUMBAI: Sony Pictures Networks India (SPN) and the NBA today announced that beginning the 2017-18 NBA season, NBA games will be telecast live with Hindi commentary every weekend on Sony TEN 3 and Sony TEN 3 HD. A package of close to 100 NBA games including the regular season and playoffs.The games...

Television TV Channels Sports
ZEEL CEO Punit Misra says: "We intend to compete fairly"

MUMBAI: Last year in October,  Zee Entertainment Enterprises Ltd (ZEEL) appointed Hindustan Unilever (HUL) sales and customer development executive director Punit Misra as ZEEL domestic broadcast business CEO.  Coming from the FMCG sector Misra has entered the television industry with an advantage...

Television TV Channels GECs
OTT trumps TV by 44 min among youth: Chrome DM

BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) "OTT Consumption" study has revealed.

Television TV Channels Viewership
Viacom18 ditches FTA in UK, now entirely pay

MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18’s channels will now only be available with a subscription on Sky and Virgin Media.

Television TV Channels English Entertainment
'Spy in the Wild' premieres today on Sony BBC Earth at 9pm

"Spy in the Wild" will premiere on Sony BBC Earth on 16 October at 9pm. One gets to experience the animal kingdom with this unique show.

Television TV Channels Factual & Documentary
ZEEL's Punit Misra: Our new logo signifies aspiration of Indian middle class

MUMBAI: Diwali calls for celebration but  Zee Entertainment Enterprises Ltd (ZEEL) is celebrating for a number of reasons; the most important one being the completion of 25 years of journey in the television industry. Zee TV was the first satellite television of India and as the channel embarks on...

Television TV Channels GECs
Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

Celebrating its silver jubilee at a grand event here on Saturday, India’s first private satellite TV channel, Zee TV, unveiled a new logo aimed at representing its journey for the next 25 years, while its parent Zee Entertainment Enterprises Ltd (ZEEL) used the occasion to also showcase the logo...

Television TV Channels GECs
Zee South biz head Prabhakaran says: "Growth trajectory is our focus"

Zee Tamil, a Zee Entertainment Enterprises Limited (Zeel) Tamil channel, today unveiled a new brand logo during the launch of the Tamil edition of ZEEL's homegrown reality musical show – Sa Re Ga Ma Pa. The previous season of the Tamil edition was Sa Re Ga Ma Pa Little Champs, the current edition...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories