Television

Skewed biz model hampers electronic news media functioning

MUMBAI: The electronic news industry is struggling against a business model of low subscription income, high carriage fees and commoditised content, experts said.


“We are currently operating on a broken business model where subscription revenues are low and, thus, one has to depend heavily on advertising for revenues. The process of digitisation has started improving the scenario but we do have a long way to go,” said NDTV Ltd group CEO Vikram Chandra.


Another challenge is that journalists as a breed are only just starting to adapt to new media. While there has been commoditisation of news, one must also realise that as technology is evolving journalists too need to upgrade. Instead of shirking or challenging new media, journalists can adopt means of using it to monetise news.


Essel Group News Cluster Group CEO Dr Bhaskar Das said, “The goal should be to maintain objectivity of the news across platforms. We must remember that the consumer has become increasingly platform agnostic in news reception.”


The silo mentality in the journalistic community is also a challenege that needs to be overcome. In an age where the consumer uses multiple forms of media, often simultaneously, journalists cannot afford to limit themselves to just one medium. They need to evolve and learn to be present and visible across mediums.


“This is the reason why in our channels, we have made it mandatory for our reporters and journalists to be present across platforms and maintain blogs and Twitter accounts,” said Russia Today TV managing editor Prof Alexey Nikolov, while speaking at Ficci Frames.


The session titled ‘Electronic News Media: Stock Taking and the Way Forward‘ discussed the challenges involved in running a news channel and explored ways to overcome these. The panel discussion was moderated by senior visiting fellow, national university of Singapore and author Dr Nalin Mehta.


India News Editor-in-Chief Deepak Chaurasia threw light on the political arm-twisting that prevails and prevents news channels from reporting certain news. Another impediment faced by news channels is the monetary pressure applied by various multi-system operators (MSOs).


“At the end of it, we are responsible for our own predicament. Many people with deep pockets have started news channels and have increased the carriage fees, which has affected all the other channels. There are no definite rules and this gives people with vested interests a chance to take advantage and pressurise channels,” he said.


Nikolov also stressed that while social media has taken the front seat, the audience is now looking for credibility. So the trick now would be to sell trust, competency and different points of view rather than only news.


Chandra added that in this case, trust can be built according to the niche that each channel wants to occupy. It depends on the ideology and the business model. In a country of India’s size and population, channels will find their own comfort zone and survive.


On the topic of trust, Das said: “Trust is non-negotiable. What is worrisome is that trust has become subjective. Whose trust are we vying for today (as news channels)? Is it the viewers’ trust or the management’s trusts or the politicians’ trust or the advertisers’ trust? It is the audience’s trust that matters and today’s viewers are intelligent and astute enough to understand where the value of news lies. They can differentiate the trust worthy from that which is not and that’s why some news channels work, while others fail to attract the masses.”


The silver lining, however, is that for the past one year the news channels, the government and other industry stakeholders have come together to discuss these matters. “It is a beginning. At least now we all agree that there is a shortcoming in the audience measurement system and process in the country. On the content side, there have been suggestions about framing a content code. In this case, the matter is too subjective and to reach a consensus is very difficult,” averred Chandra.


The panel concluded that the need of the hour is to revamp the business model so that it is not heavily skewed towards one means of revenue, in this case advertising. Once that is resolved, the channels can take a stronger stand on content regulation.


“The problems are complex and the fear of government interference plays a big role too. We have made a start and need to keep going as it is a long road ahead,” Das concluded.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/fifa.jpg?itok=yb4fcOy_
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories