Sahara readies Urdu news channel; Samay reaches peak distribution

MUMBAI: Sahara India is gearing up to launch its Urdu news and information channel within 45 days, a top company official said.

The proposed channel, which was first announced in the year 2006, will be titled Aalami Sahara.

“We will soft launch the Urdu channel in a month‘s time. The commercial launch will take place within 45 days,” Sahara India Pariwar GM Anil Abraham told Indiantelevision.

Atul Saraf-promoted ABS Group, which is providing its consultancy services to Sahara for the distribution of the news channels, will also aid the carriage of the Urdu channel.

Sahara has a one-year deal with ABS Group. “ABS is consulting us for the distribution of all the Sahara India Media news channels like Samay, Sahara Samay NCR, Sahara Samay Bihar, Sahara Samay UP and Sahara Samay MP. We are paying them consultation fee based on targets and reach,” Abraham said.  
  Samay, Sahara India Media‘s flagship Hindi news channel, has reached a peak distribution reach after ABS has come on board.

"Samay has for first time got a distribution reach of 21.9 million homes. We are seeing to it that the channel gets a similar reach like the other mainstream news channels," said Saraf.

Agreed Abraham: “In the current week, Samay has reached 21.9 million households, which is historic for us. Our ratings are also up to 12.5 GRPs (gross rating points) this week, showing a 98 per cent growth in the last five weeks. We are targeting a reach of 25 million and a top 5 position in the Hindi news channel space within one month.”

As for the Urdu channel, Sahara will target the 100-million Urdu-speaking population in India. The company believes that there is enough space and revenue potential for the channel. “We have done our research and seen that there is a huge need for an Urdu channel. Going by the demand for our Urdu daily, we are confident the channel will be popular,” Abraham said.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories