Television

News channels record increase in OTS in metros

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2013/12/06/vvd400.jpg?itok=DjuwPI4E

MUMBAI: Connectivity of a television channel is something that every executive is concerned about in the industry - whether in the media or broadcast sector or cable TV. And pioneering this data and analytics information is Delhi-based Chrome Data & Analytics which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH.

We take a look at what the opportunity to see (OTS) was for various television genres and channels in week 48 of the year. It appears it was a week of the news channels, both business and general English news, as far as the eight metros are concerned.

The reach of English news channels grew by 1.5 per cent and business news channels witnessed a 1.1 per cent gain. However, the English entertainment channels in the eight metros witnessed a drop of 0.3 per cent while the English movie channels saw a 0.6 per cent rise.

Tarun Tejpal's alleged misconduct with a journalist colleague in an elevator in a five star hotel in Goa, raised not only eyebrows of most urban Indians but also their interest as they tuned into news channels to catch up on the latest with the iconoclastic senior scribe.

Hindi GECs in the Hindi speaking markets (HSM) saw a drop of 0.9 per cent, while Hindi movies and Hindi news dropped by 0.1 per cent and 0.8 per cent respectively. Only the religious channels saw a 1.4 per cent increase in HSM.

The all India performance of sports and infotainment channels dipped in week 48. While sports recorded a one per cent drop, infotainment witnessed 2.6 per cent shaving respectively. Only the position of the kids' channels in the all India market remained stable.

 

The top Hindi GEC channel in HSM was Star Plus with a 97.8 per cent OTS. Zee TV and Colors were not too far behind with 97.4 per cent and 97.3 per cent OTS respectively. Life OK lagged behind in the race with 94.9 per cent OTS.

Amongst the Hindi movie channels in HSM, Star Gold was the biggest gainer with 96.7 per cent OTS, while UTV Movies lagged at 88.8 per cent.

ABP News was the leader in the Hindi News genre with an OTS of 93.2 per cent. And with 88.9 per cent, CNN-IBN was leading in the English news genre in eight metros, while CNBC Awaaz topped in the business news genre.

Undoubtedly, it has been an interesting week for the channels. Let?s wait and watch how things unfold for the channels in the coming week.

Click here for the full analysis

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories