Television

NDTV MetroNation plans to launch in Chennai by October-end

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NEW DELHI: After launching MetroNation in Delhi last September, NDTV Group plans to launch the city-specific channel in Chennai by October-end.

The next launch will be in Mumbai by the end of the fiscal. Says MetroNation CEO Rajiv Lulla, “As far as entering more markets is concerned, MetroNation will be launched in Chennai first by the end of October. The channel will be launched in Mumbai by the end of this fiscal. The subsequent launches will depend on the needs of the market.”

Lulla's focus will be to expand the reach of the channel and tap advertisers. “I will not be changing the programmes of the channel. I will be working towards strengthening our relationship with advertisers. Then my job will be to expand the distribution to make sure that the channel is widely available. The thrust will also be on marketing the channel," says Lulla.

However, Lulla did not give out the investment plans. “It would be inappropriate to comment on the investments, as it would depend on the markets we enter,” he adds.

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