NBA puts bar on live coverage of footage from GECs

NEW DELHI: The News Broadcasters Association (NBA) has put a bar on live telecast of any fresh footage from general entertainment channels, even as it says that a Designated News Broadcaster may broadcast a maximum of eight minutes of ‘Fresh GE Footage per News Day‘, though it may be repeated as specified.

For fresh footage from general entertainment channels, the NBA has said there must be a minimum of at least seven minutes delay following the live broadcast of any ‘Fresh GE Footage‘ by the host broadcaster.

According to the ‘NBA News Access Guidelines for General Entertainment Footage’ issued by the Association which is the apex body of news television channels, no more than three minutes of ‘Fresh GE Footage‘ shall be used from any single programme of a general entertainment broadcaster.

At the outset, the guidelines state that the Designated News Broadcaster must bear in mind that general entertainment material is not central to the news genre and accordingly, general entertainment footage must be used sparingly (subject to the guidelines) and only when such footage has some intrinsic news value or which is connected to any news or current affairs being reported

It is stated that these News Access Guidelines shall govern the use of general entertainment footage by Designated News Broadcasters and shall be followed by all Members/Associate Members of the NBA.

A Designated News Broadcaster may use a maximum of two minutes of archival footage per news day which shall also be subject to the same restrictions as to repeat use as Fresh GE Footage.

However, the guidelines state that "use of any Footage (whether Fresh GE Footage or Archival Footage) in excess of the stipulations contained above shall be permissible only under separate contractual arrangements between the Designated News Broadcaster and a general entertainment broadcaster and not otherwise".    
The Guidelines stress that the use of Fresh GE Footage and the use of Archival Footage is strictly limited in each case to use within news and/or current affairs programmes. "No use of Fresh GE Footage and/or Archival Footages is permitted in any circumstances for any commercial purposes," it is emphasised.

It has been further stated that ‘for the avoidance of doubt, a Designated News Broadcaster may commercially exploit a news and/or current affairs program within which Fresh GE Footage and/or Archival Footage is broadcast as a whole, in the regular course, through normal advertising/sponsorship breaks usual in programming of news channels, provided always that, no advertising, sting, logo, graphic and/or any other commercial (morphing) activity occurs immediately before, immediately after or during the Fresh GE Footage and/or Archival Footage and no association is created between the use of Fresh GE Footage and/or Archival Footage and any third party brand or product’.

The Guidelines stress that ‘Courtesy bug acknowledging the concerned Host Broadcaster must be pasted by the Designated News Broadcaster throughout the broadcast of any Fresh GE Footage and/or Archival Footage’.

The Guidelines say it will be permissible to repeat the Fresh GE Footage referred to above up to 2 times in a News Day – that is, Fresh GE Footage may be used on one premier and two repeats basis of the same footage.

But such restriction on repeats shall not apply to Fresh GE Footage of an Exceptional Occurrence of news value: any newsworthy occurrence of an extraordinary nature that happens in relation to a GE Program but outside the GE Programme or the event being broadcast by way of the GE Programme.

Footage made available to a Designated News Broadcaster as part of a Electronic Press Kit (EPK) shall be counted as part of the eight minutes stipulated above.

No footage or part thereof may be provided or made available by a Designated News Broadcaster to any third party, the Guidelines say.

Designated News Broadcasters must use the correct name of the GE programme and the ‘GE Programme Logo‘ in any and all broadcasts in which the GE programme is mentioned or referred to, whether or not including the broadcast of any clips of Fresh GE Footage and/or Archival Footage.

If the ‘GE Program Logo‘ gets covered by the logo of the Designated News Broadcaster, the Designated News Broadcaster must include a courtesy line extended at the bottom of, or elsewhere, on the screen.

In order to improve the quality of footage for use, Designated News Broadcaster may use footage received through Integrated Receiver-Decoders (IRDs) obtained from concerned general entertainment broadcasters under simple bilateral arrangements with such general entertainment broadcasters.

Except for footage received from a general entertainment broadcaster as part of EPK, Designated News Broadcaster alone shall be liable for any consequences arising from broadcast of any footage that may contain adult or otherwise inappropriate content during hours when such footage is not broadcast by the concerned general entertainment broadcaster. Regarding EPK footage, however, such liability (if any) shall be upon the general entertainment broadcaster.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories