Television

Mathrubhumi to invest Rs 500 mn in news and music channel

MUMBAI: Mathrubhumi TV, the television arm of Kerala’s Mathrubhumi Group, is planning to invest Rs 500 million in a Malayalam news channel and a multi-lingual music channel.


Mathrubhumi News will launch on 23 January while Kappa TV, the music channel, will go on air from 1 February.


The launch of these two channels will mark print major Mathrubhumi‘s entry into Kerala’s competitive TV news broadcasting space dominated by News Corp-owned Asianet Communications, its print media competitor Manorama News, news agency IANS’ Reporter TV and India Vision News.


Both the channels are free-to-air and have already secured carriage deals with most of the cable operators in the state including Asianet Cable Television, Kerala’s biggest multi-system operator (MSO). The company is also planning to launch the news channel in Gulf and in metro cities like Mumbai and Delhi.


Mathrubhumi TV chief executive officer Mohan Nair, who has earlier worked with Asianet Communications as COO and Sri Lankan media conglomerate Maharaja Broadcasting Corporation as CEO, believes that the television foray is a natural extension for the Mathrubhumi Group as it has interests in print through leading Malayalam daily Mathrubhumi and in radio courtesy Club FM.


"We had diversified into radio some years back and so we saw a rightful extension in television,” Nair says.


Mathrubhumi TV, which is also into content production, is a subsidiary of Mathrubhumi Printing & Publishing Co. Ltd. (MPPCL).


For 2010-11, MPPCL reported a net profit of Rs 300.4 million on net sales of Rs 3.89 billion. For the nine months ended 31 December, 2012, the company reported a net profit of Rs 238.6 million on net revenues of Rs 3.28 billion.


The TV News foray


Launching a news channel was a no-brainer for the Malayalam media company as it complements Mathrubhumi’s print media business. The 90-year-old Mathrubhumi newspaper is the flagship brand of the company and competes with Malayala Manorama which incidentally also runs a news channel, Manorama News.


Nair, who has also served as the chief of bureau of Economic Times in Mumbai, believes that the news channel‘s USP will be its HD technology, talented team of journalists, and independent coverage.


The last bit is important as Kerala has political party backed news channels namely Congress’ Jaihind TV and CPI (M)’s People TV.


“There are only four to five pure news channels in Kerala. Our USP is that we will be an independent news channel,” avers Nair.


News broadcasters in Kerala, like in the rest of the country, are heavily dependent on ad revenue, which is estimated to be in the region of Rs 1 billion.


The news channel will have Unni Krishnan as the Chief of News with a team of 250 journalists assisting him. Mathrubhumi News will have a bureau in every district of Kerala which will give it an edge in covering locally relevant issues.


Outside Kerala, the channel will also have bureaus in Delhi, Mumbai, and Chennai.


Although news channels have a skew towards male audience, Mathrubhumi News will have programming that targets women and youth. “The idea is to have a complete news channel which offers something to everyone,” asserts Nair.


The channel is being promoted primarily through Mathrubhumi’s print and radio platform apart from outdoor ads.


Kappa TV to follow 9XM model


The Mathrubhumi Group is also betting big on its speciality channel Kappa TV that will air music and humour content. The company will follow the 9XM model which has a mix of music and animated content.


Kappa TV will air Malayalam, Tamil, Hindi and English songs in order to cater to the diverse taste of the state’s youth population.


However, Malayalam music will continue to be the driver content for the channel. The channel is targeted at 18-35 age group.


The Malayalam music genre currently has only two serious players in Asianet Plus and Raj Musix Malayalam.


"With Kappa TV, we intend to bring elements of radio on television," says Nair.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Players of Pro Volleyball League presented the Mumbai team jersey to the cricket legend Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/vestil.jpg?itok=Wzy1A7Ba
Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

AMSTERDAM: Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dev.jpg?itok=WQ2-MW3W
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1.jpg?itok=9497NWug
Ad, subscription revenues drive Zeel numbers up for third quarter

The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/dsport.jpg?itok=aG_5Yuxw
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/tv_0.jpg?itok=VNea0CHD
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/nm.jpg?itok=Saurl_Ya
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/cc.jpg?itok=jIb76f5i
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories