Television

Macaw bags creative duties of Voice of India

MUMBAI: Hindi news channel Voice Of India has appointed Macaw as its creative agency.


"After analyzing all the agencies that took part in the pitching, we decided to go for Macaw Inc due to its clear understanding of our needs,? says the company‘s corporate affairs and communication head Neelu Sawhney.


Macaw is a venture of INCL group of companies, a 360 degree communication service provider based in Noida along with network offices throughout the country.


INCL group of companies director and CEO Prashant Kumar says, ?We are quite excited over this new achievement. The entire pitching process took three months and through our hard work we succeeded in getting this account. We are an extremely high-spirited team and have the capability to think out of box. Our zeal and creative ideas will definitely help to position the channel on a wider platform?.


Triveni Media which owns Voice Of India, is also slated to launch regional channels along with a luxury lifestyle channel-VOI millionaire and a music channel. Apart from VOI, Macaw will also carry out the creative duties for all these channels.

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