IBN 7 to launch talk show 'Zindagi Live'

MUMBAI: IBN 7 will launch a weekly talk show Zindagi Live from 9 September. The show will try to provide a platform for people who have survived adversities in life. Hosted by Richa Anirudh, a panel of experts will join the show for discussions with the guest.

Every Sunday each episode will focus on issues like divorce, alcoholism, obesity and AIDS among others. The personal accounts will be accompanied by interesting facts, trivia and statistics to further enhance viewer knowledge on the subject.

IBN 7 managing editor Ashutosh said, "Zindagi Live is a show on the personal struggles of ordinary people, who have battled adversities and have now chosen to share their experiences with our viewers. While for some, these accounts might show a different and more realistic side to life, for others they may provide strength, comfort and inspiration, that despite the hardships life must go on."

Added CNN-IBN and IBN 7 national sales head Sanjay Dua, "At IBN 7 it is our constant endeavour to provide interesting new programming and Zindagi Live is one such example. The property promises to be unlike any other talk show on Hindi news television and is bound to attract great response from both the viewers and the advertising fraternity, alike."

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