Gujarat Samachar to launch TV channel; Thakkar to head ad sales

MUMBAI: Gujarat Samachar, the largest read Gujarati daily, is venturing into the television regional-language news business through one of its owners, ahead of the state assembly elections.

Shreyans Shah, co-owner of the daily newspaper, is floating a new company, Aas Pass TV, to house the television project. The Gujarati-language channel will have a prime focus in news while entertainment programming will also form a part of the mix.

Shah is planning to launch the channel in November. The name is yet to be decided.

Shah has tapped TV9 senior vice-president Nilesh Thakkar to head ad sales and marketing. Designated as director-sales and marketing, Thakkar will be reporting to Shah.

"We are aiming to launch the channel in the second week of November. The focus obviously will be on political news and our launch timing is favourable as Gujarat assembly elections are coming up," Thakkar tells

Thakkar comes in with over 19 years of experience in sales and marketing. Prior to joining TV9, he was with Mahua as senior VP. He had also worked with MCCS, which runs Star News, Star Majha and Star Anand, as regional manager from January 2005 till 2011. In 2007, he was promoted as all India sales head for Star Majha.

The channel will also be airing advertiser-funded programmes (AFPs).

In the Gujarati TV news space, TV9 Gujarati dominates the market.

"Gujarat is a tough market," admits Thakkar. "The viewership for Hindi general entertainment and news channels is very strong. But we have a business plan and Gujarat Samachar is a very well known newspaper."

Gujarat Samachar is the largest read Gujarati daily. It is published from seven cities in Gujarat and also from Mumbai, the US and the UK.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories