Television

ET Now edges past NDTV Profit in metros

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MUMBAI: ET Now, the two-month old channel from Times Global Broadcasting, has edged past NDTV Profit in the metro markets, the main revenue pull for English business news channels.

As per Tam data for the week ended 15 August (CS 25+, metros), ET Now has increased its market share to 26 per cent, from prior week’s 21 per cent. NDTV Profit’s channel share has dipped to 21 per cent, from 28 per cent.

Market leader CNBC TV18’s share has remained unchanged at 47 per cent among the English business news channels, while UTVi is at the bottom of the heap with a measly six per cent share.

Says Times Global Broadcasting CEO Chintamani Rao, "It is still very early in the life of a channel, but the data for our first eight weeks is trending nicely and we are quite satisfied.”

Last week, ET Now said it would continue to ramp up distribution in some of the key business markets in India.

Meanwhile, in the All India market, NDTV Profit (20 per cent share) is still ahead of ET Now (13 per cent), but the difference between the two has come down to 7 per cent only.

CNBC TV18 is leading in the All India market with a 64 per cent share, while UTVi is lagging way behind with a four per cent share.

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