ET NOW dons new look, changes logo

MUMBAI: ET Now, the English business news channel from Times TV Network, has unveiled its new logo and look.

The new logo has fresh, rich and deep colours. Also, the new “improved” on-air look will allow ET Now to utilise more screen space for news flashes, earnings information and stock calls providing more quality information to its viewers.

The channel says that the new graphics package provides the viewers with a better understanding of the stock market trends, stock analysis and market trading strategies.

The ticker and text flashes have been redesigned to better utilise the screen space and provide viewers with all the relevant information. The channel aims to enhance the viewer’s knowledge on market related anecdotes and trade analysis by displaying buzzing stocks along with news flashes, expert opinions and brokerage recommendations.  
  Also, the channel has introduced a new band at the top of the screen to carry the breaking news, signified by the usage of the “NOW” icon. It will also carry stock and index levels, show the countdown to market opening and other significant events, identify the shows and guests who will be appearing shortly.

All these changes are a process of constant evolution and intend to help viewers make most out of the stock market, the channel said.

The last four-week average market share of ET Now is 18 per cent, according to Tam data for 25+ males, All-India. CNBC-TV18 is the market leader with 47 per cent followed by NDTV Profit with 22 per cent. Bloomberg UTV has a 13 per cent market share.

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