CNN inks global sponsorship deal with Suzlon Energy

MUMBAI: Suzlon Energy, wind turbine manufacturer and the world‘s fifth largest turbine supplier, is now the global/ world-wide sponsor for the news broadcaster CNN International‘s capsule on environment preservation, Eco Solutions.

Having experienced merit and synergies after sponsoring Eco Solutions for over a year on CNN International, Suzlon has expanded its sponsorship to include CNN domestic network in the US and has entered into a long-term commitment that is effective till 2011. The sponsorship encompasses Eco Solutions‘ weekly on-air segments and vignettes across CNN International‘s global network, reaching around 249 million households and hotel rooms in over 200 countries and territories worldwide and 97 million households through CNN‘s domestic network in the US. The deal also covers presence at CNN‘s interactive platform on the website,

Eco Solutions is a weekly snapshot dedicated to finding solutions to preserve the planet‘s natural resources for the future generations.

CNN International VP, news ad sales Asia Pacific William Hsu says, "With Suzlon extending and expanding this multi-platform sponsorship, we keenly look forward to our continual delivery of powerful advertising campaigns with an initiative that is reflective of CNN‘s commitment towards reporting on the environment, the problems it faces, and the use of technology in addressing these problems in a way that is practical as well as sustainable."

Eco-Solutions is a CNN initiative that focuses on innovators and their breakthroughs that benefit the environment, thereby having long-term effects. The content features stories from different parts of the world and looks at opportunities from the environment as well as practical solutions to problems.

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