Television

CNN-IBN joins hands with The Telegraph to present 'Lal Salaam at 30'

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MUMBAI: CNN-IBN has joined hands with The Telegraph to commemorate the 30th anniversary of Left Front rule in West Bengal through a number of special stories Lal Salaam at 30, an opinion poll and a panel discussion on the various facets and developments that have taken place under the Left Front rule since 1977.

CNN-IBN and The Telegraph alliance will entail exercising the editorial and marketing synergies between the organisations. The publication will carry regular stories reflecting the mood of the people as revealed through the opinion poll and special debate conducted by CNN-IBN.

As part of the celebration, the channel will air a one-hour special panel discussion and opinion poll results on the Left front governance on 21 June at 9:30 pm.

The opinion poll and special debate being conducted as a part of the series are aimed at providing an analysis of the state's Left Front administration. The panel discussion, held in Kolkata will reveal the findings of the opinion poll conducted by AC Nielsen on various aspects of the Left Front regime in West Bengal that has persisted, for the last three decades.

The poll attempts to answer questions relating to the state government's performance.

Speaking on the tie-up CNN-IBN and IBN 7 director marketing and online projects Dilip Venkatraman said, "CNN-IBN in joining hands with The Telegraph and the Ananda Bazaar Patrika Group of publications has created a powerful alliance to bring viewers and readers a short, but riveting series analysing the Left Front government's performance since the past 30 years. I am confident this partnership will prove beneficial to all parties and pave the way for other such endeavours in the future."

"This partnership has meant the merging of both editorial and marketing resources between the media brands, which has translated into in-depth coverage on the left front rule in the state on the occasion of their 30th anniversary. We are delighted to have worked with CNN-IBN on this initiative," added The Telegraph president Amitabha Datta.

"To complete 30 years of rule in a single state is by no means a small feat. Lal Salaam at 30 is our recognition of this milestone while simultaneously analysing the corollary of the same," said CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai.

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