Television

CNN-IBN and IBN 7 forays into reality show format with 'Dard-e-Disco'

MUMBAI: CNN-IBN and IBN 7 has launched a reality talent hunt show Dard-e-Disco dance challenge. The challenge is an attempt to find the best dancer to dance in Farah Khan directed Om Shanti Om's item number Dard-e-Disco.

After the audition rounds in Delhi, Mumbai, Ahmedabad and Chandigarh, the five most talented finalists, chosen over the weeks, will receive personalised choreography lessons from Farah.

The finalists will feature in a special one-hour dance show wherein Shahrukh Khan, Farah Khan and Deepika Padukone will be the judges. The winner will get an opportunity to dance with Shahrukh Khan.The video play outs including the grand finale will be aired on the entertainment section of CNN-IBN, IBN 7 and ibnlive.com.

CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai said, "With our interest in exploring interactive reality programming, coupled with Om Shanti Om being one of the most awaited releases of the year, 'Dard-e-Disco dance Challenge' is a first-of-its-kind venture attempted by us."

IBN 7 managing editor Ashutosh said, "Reality talent hunts are a rage these days. However, this dance contest stands apart in that it is directly based on a widely anticipated film whose music is already creating waves around the nation. Active involvement by Farah Khan, Shah Rukh Khan and Deepika Padukone and wide-spread participation by the public is bound to make this initiative an all-out success."

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