CNBC, Yahoo! enter content distribution agreement

CNBC, Yahoo! enter content distribution agreement

MUMBAI: CNBC and Yahoo! Finance have entered into a content distribution agreement. As per the deal, Yahoo! Finance will distribute content from CNBC, CNBC Europe, CNBC Asia and CNBC.com to Yahoo! Finance users in the US and worldwide. This is CNBC's first global online alliance, and Yahoo!'s first global finance video agreement.

CNBC will provide video clips from its global networks and articles from CNBC.com. The content will be available to Yahoo! Finance users in the U.S. and will also be available to Yahoo!'s 21 international financial news sites.

The video clips will encompass commentary and analyses of the day's top business stories, premarket opening buzz, interviews, investing and stock-picking segments from CNBC programmes, including Mad Money w/ Jim Cramer and Fast Money, international market news and analyses from CNBC Europe and CNBC Asia.

CNBC president Mark Hoffman said, "This agreement brings together Yahoo! and CNBC for online business and financial information. This alliance draws on the strength of CNBC's global assets and expands the reach."

Yahoo! senior vice president and media head, Scott Moore said, "In an increasingly globalized economy, it's essential that Yahoo! Finance offer investors news from the major global financial markets. The addition of CNBC video content will help Yahoo! Finance users from around the world make more informed financial decisions."