Television

CNBC-TV18 focuses on South India with 'Up South'

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MUMBAI: CNBC-TV18 is all set to launch a new show Up South to capture a 360-degree view of southern India. The show will capture the buzz in Bangalore, Chennai, Hyderabad, Trivandrum and Kochi - from multiple perspectives.

The show will telecast live on every Saturday at 10:30 am and a repeat telecast will be aired at 7 pm on Sundays.

The show will include a content focus on small and medium enterprises, infrastructure problems, realty prices, private equity flows into the cities; government policy in the states and the entertainment from the South.

CNBC-TV18 will report stories from the smaller towns and cities that go largely unheard. It claims to act as a trend spotter on the changing trends in southern India's business landscape.

Up South will also include a special segment for young viewers straight from major campuses such as IIT Chennai, ISB Hyderabad, IIM Bangalore and the likes -- to hear the voice of young India on the key issues of the week. 

TV18 business media director Ajay Chacko said, "Up South will allow us to aggregate our coverage of Southern India, increase our focus on new business trends in the region and create an appointment opportunity for our viewers"

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