Television

Bloomberg UTV eyes 70% revenue growth in FY’12

MUMBAI: English business news channel Bloomberg UTV is targeting a 70 per cent growth in its topline by the end of fiscal 2011-12.


The channel, which is yet to reach its “critical mass”, has identified events and on-ground activities as the top earner, rather than just ad sales from the TV medium.


Talking to Indiantelevision.com, Bloomberg UTV business head Deepak Lamba said that the target for the year is to grow the revenues by 70 per cent. However, he clarified that the channel‘s current base is small and as it is in its early life it will take “12-18 months” to show its true potential.


“We have set our target and we know that only television as a medium won’t get us there. But we see huge potential beyond TV,” Lamba said.


The company is beefing up its customised content development unit Pulse and is also launching a new unit under the umbrella - Bloomberg UTV Pulse Conferences and Summits. The specialised unit will be a 360 degree solution provider for clients.  
    
  Lamba said that Pulse has been a significant revenue generator with the channel since launch. Over the years, it has created various properties and delivered value to clients resulting in long term associations.


Lamba added that the focus of the channel is now to exploit its assets like the brand name, expertise in business segments and access to industry bodies, business leaders, regulators, thought leaders etc.


Now, Pulse will also offer specialised conferencing and exhibitions solutions to clients. It will undertake client mandates to organise conferences, conclaves and summits across India and select international destinations under the new division. Lamba also added that the IPs of the events and awards it organises will remain tith the company.


So far Pulse has organised the Autocar Awards, CXO Awards and Financial Leadership Awards. From three, the channel is planning to increase it to six properties this year.


Also, for television, the channel is going to launch a new show, The Assignment, and second season of ‘The Pitch‘ soon. It also has plans to launch more shows in order to tap more advertisers. “We have 85 advertisers on board now and we are targeting to take this up to 130-140 advertisers this year,” Lamba added.


The channel has redone its website, YourMoneySite.com. It will soon offer editorial content from Bloomberg as well.

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