Bloomberg UTV announces The Assignment 2

MUMBAI: Bloomberg UTV, the English business news channel, has announced the second season of its business reality show, The Assignment.

The show, which is to be launched in early July, will see model Nethra Raghuraman as the anchor.

Season 2 of show will see 13 professionals, taking on untried and untested assignments outside their comfort zones. The show is being presented by okia.

Continuing its core philosophy of bridging the gap between the two significantly distinct sectors of the Indian landscape, this season of The Assignment will see participants from a diverse range of professions stepping into unchartered markets, catering to unlikely audiences.

The weekly show will not only put to task the participant’s presence of mind and decision making abilities, but will also capture the individual’s ability to pull off the task most effectively, the channel said.   
  Bloomberg UTV business head Deepak Lamba stated, “Inspired by an overwhelming response from our viewers and advertisers, we are back with the second season of The Assignment. Our objective is to delight our viewers with an exciting format which combines the best of education with entertainment. In keeping with our promise of being the blunt and sharp business news channel, our efforts like The Assignment will continue to strive towards strengthening our innovative programming, while fulfilling the business news needs of our viewers.”

Also, IIM Ahmedabad will bring alive the core fundamental behind the experience of The Assignment to students, the company said.

Lamba added that the channel will have more such shows in the fiscal as he is looking to expand the base of the channel and eyeing a 70 per cent topline growth in the fiscal.

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