BBC Worldwide re-equips advertising sales team in India

MUMBAI: BBC Worldwide has rejigged the structure and responsibility of the advertising sales team in India.
As part of the restructuring process, BBC Worldwide team is bifurcated into news and non-news streams. Seema Mohapatra has been promoted to regional sales director, BBC Worldwide South Asia. Mohapatra was earlier head of advertising sales for India.

Taranjeet Singh has been elevated to head of advertising sales, News, BBC Worldwide, South Asia. Prior to the promotion, Singh was regional sales manager, BBC World, North and East India.

Singh will be responsible for revenue generation, client servicing and performance management for BBC World and As part of his team, and reporting to him, will be Jabir Merchant who has been promoted to senior sales account manager, News, West, and Gaurav Pahwa, account manager, News, North.

Neena Dasgupta has been elevated to the post of head of advertising sales, non–news, BBC Worldwide, South Asia. She was earlier regional manager, West and South.

In her new post, Dasgupta will be focused on driving advertising sales for BBC Worldwide’s non-news portfolio of television and online products and services, from both existing clients and new categories and brands across the country.

Likewise, Komal Sangani has been promoted to senior sales account manager, Non–news, West, and in New Delhi Jaya Chaudhry becomes senior account executive, Non–news.

BBC Worldwide VP sales, Asia and Australasia Sunita Rajan said, “I am confident that our new team structure will further help strengthen the strategic direction required for growth in such a dynamic market, and across the wider South Asian markets, as well as bringing greater focus to our business across BBC World, Global Channels and throughout the region.”

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