BBC Worldwide, Babelgum sign global content deal

MUMBAI: BBC Worldwide, the commercial arm of UK pubcaster BBC, has signed a global deal with Internet TV platform Babelgum to provide clip content ranging from natural history, travel to other factual shows in the BBC Worldwide portfolio.

Under this deal, BBC Worldwide will provide short-form content from a range of programmes including that of David Attenborough documentaries, the Tribe series and Top Gear series, for viewing on the Babelgum platform.

Clips shown on the service will be supported by advertising and made available through three new branded channels: BBC LoveEarth, BBC Knowledge and BBC Entertainment, which will be launched within the next two weeks.

Through this deal, BBC Worldwide aims to broaden the reach of its content to new channels and outlets apart from engaging with audiences worldwide.

Babelgum CEO Valerio Zingarelli said, "We are glad to be able to offer a wide variety of programmes as short-form content tailored for the Internet. These include shows with a massive international following such as Top Gear, Tribe and Galapagos. The BBC brand is known around the world and by bringing these brands to the Babelgum platform we aim to emphasise our position as a point of reference for Nature and Science’s audiences."

"Babelgum's focus on natural history and the environment is a great fit for us. We've got a wealth of content in this genre and we're excited about making it available to Babelgum's users around the globe. Babelgum is an innovative player in the market and a great way of reaching out to an audience that perhaps doesn’t see our content on more traditional channels," BBC Worldwide digital media content and development head Jemma Adkins added.

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