BBC World News, tourism ministry tie up for travel series

MUMBAI: BBC World News and Ministry of Tourism (MoT) have entered into a year-long partnership to promote Indian tourism in the global market.

As part of the partnership, BBC World News will produce a six-part travel series Travel India, one corporate film and five ad films on India’s tourist spots.

Hosted by cricket commentator Harsha Bhogle, Travel India will include journeys to spiritual spots, places of scenic beauty, and urban centers for business in conjunction with underdeveloped rural centers. For a wider reach of the global audience, the show is available across Europe, Asia-Pacific, South Asia, Middle East, Australia and UK. Besides it will also be available as in-flight ads in BBC World News programs on United Airlines and US Airways.

The five-minute corporate film will be based on Ayurveda and Wellness.

The five 30-sec ads called ‘Colours’ is based on the different colurs depicting various facets of Indian soil and culture.

MOT joint secretary Leena Nandan said, "We are extremely pleased that the multi-hued dimensions of India will be seen on BBC World News, a medium that has the credibility and reach to influence travellers across the world. I am confident that a series like Travel India will successfully showcase not just the glorious past and the dynamic present that all Indians take great pride in, but the varied facets of India than can be can we explored, enjoyed and experienced ."

BBC Worldwide ad sales regional director South Asia Seema Mahapatra said, “Our relationship with MOT goes long way back. We have produced similar shows for the ministry even in the past like documentary on medical tourism, ayurveda etc.”

“Internationally BBC World News has similar tie-ups with Suzlon. For them we produce Eco-diary, which gives a list of conference and seminars happening all over the world,” Mahapatra added.

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