Television

BBC TV Licensing unveils new communications campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/bbc_4.jpg?itok=5FOj8E1n

MUMBAI: UK pubcaster The BBC's TV Licensing division has announced the launch of a new integrated communications campaign, Circuit City, which will be rolled out from next month.

The campaign highlights the power of technology in making it easier for people to pay for their TV licence and harder for them to evade.

The campaign will feature a new trademark and visual identity, incorporating the name "TV Licensing" and a new symbol.

The new trademark and visual identity will appear from 1 April on the TV Licensing website and in direct mail.

The communications campaign comprises BBC TV and radio trails, advertising on commercial television, online banners and posters. It replaces the Sofa campaign which has been running for two years.

Online banners will run from 1 April, followed by TV from 14, radio from 19 and posters from 21 April.

TV Licensing's aims are to ensure that everyone who needs a licence buys one, and to reduce the cost of collection to put more money into BBC programmes and services. The effective use of computer technology is at the heart of both these aims.

The creative approach for the Circuit City campaign brings to life how TV Licensing uses technology to make it easier for people to pay their licence online and how its database of more than 29 million addresses plays a key role in detecting licence fee evaders.

The campaign was developed in partnership with AMV BBDO, PHD and Proximity London, with TV production by Red Bee.

Circuit City will be the first campaign featuring the new TV Licensing trademark and visual identity.

It is the first time the trademark has been revised since it was registered almost 20 years ago. The old trademark did not work well electronically (eg, online) and research showed that people did not regard it as reflecting a modern organisation.

The new TV Licensing trademark is based on the power button design seen on many electrical devices. Many of these, such as laptop computers and mobile phones, are now able to receive TV signals and, therefore, their use may need to be covered by a TV licence.

In the new trademark, the power button is combined with a tick to convey the positive connotations of being properly licensed.

The new trademark and visual identity has been designed by The Partners.

TV Licensing marketing manager Peter Kirkfor says, "TV Licensing has come a long way since 1990, when the old trademark was registered. We've more than halved the estimated evasion rate and significantly reduced collection costs.

"In 1991, many people queued to pay their TV Licence in cash. You can now pay in many more ways, including setting up a direct debit online and receiving an e-licence.

"TV Licensing is a modern, efficient organisation making effective use of technology. It's now easier to pay than ever before and harder to hide if you are an evader. Our new campaign and trademark are important tools in conveying these messages."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Zee_Anmol-800.jpg?itok=K8PpdkTD
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/flix.jpg?itok=WvSHeMmv
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/vollyball.jpg?itok=JNW_Dk9W
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories