Aaj Tak expands to UK with Sony's Max bouquet

MUMBAI: TV Today Network has launched its flagship 24-hour Hindi news channel Aaj Tak in UK. This will be available as part of Max Mix bouquet along with ARY Digital, Pakistan's leading entertainment channel.

The Max Mix bouquet consists of Max, Sahara One, and Filmy channels.

TV Today Network CEO and executive director G Krishnan said, "Over the last two years, we have been eyeing opportunities in markets with a sizeable Indian Diaspora. After US, the Middle East and continental Europe, UK is the next logical step for us. Launching Aaj Tak on the Max Mix platform will offer the viewers with live news and analysis from home right into their living room. We are delighted to be a part of the bouquet, which has popular channels representing a wide array of programming."

TV Today chairman and managing director Aroon Purie said, "Aaj Tak has been able to successfully widen the viewership base for news in India. Combined with our launch in the US and continental Europe, this step will further widen the base for Indian news internationally."

Sony Entertainment Television (SET) executive vice-president for international business Rajan Singh said, "We are absolutely thrilled to be bringing Aaj Tak and ARY Digital into the Max Mix bouquet. These fantastic channels represent a huge addition to Max Mix further enhancing its position as the leading provider of quality Asian entertainment across programming genres. Aaj Tak is India's leading news channel whilst ARY Digital perfectly compliments Max Mix's commitment to quality entertainment, choice and value. We look forward to bringing our viewers even more quality channels in the near future."

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