Television

Get ready for an online adventure as ‘Life of Pi’ premieres on Star Movies

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2013/10/22/oct96.JPG?itok=Pj5K1Ths

MUMBAI: It was one of the highest grossing Hollywood films in India in 2012. Now, as Life of Pi is slated for a TV premiere soon on Star Movies, the channel has come up with an innovative experiment to involve the viewers. Having acquired the telecast rights of the Oscar-winning film directed by Ang Lee, Star Movies will premiere the film on Sunday, 27 October at 1:00 pm and 9:00 pm. The channel is leaving no stone unturned to create the right buzz around the movie that will be broadcast as part of their most distinguished slot - “Hollywood Premiere”.

To engage the audience well, the channel is using the interactive power of the digital medium to reach out to its audience by launching an experiential online journey based on the movie. “Most of the film has been shot in India and has Indian stars. Since we really believe that the premiere will fetch good results in the Indian market, we are planning a strategy that can pull more audience,” says Star Network (English channels) general manager Kevin Vaz, informing about an online game, “Life of I” that they are launching before the premiere of the film.

The game invites viewers to experience the journey of a lifetime through the lens of Pi. The participants can log in to the game via Facebook where they have the chance to map out their own journey based on the events that transpire in the movie. The game has eight milestones. A player who crosses all the milestones becomes eligible for a trip to landmark locations where Life of Pi was shot - including Puducherry, Munnar and Taiwan, in addition to other prizes. A person who plays the entire game will also get a personalised video of their journey that will comprise a part of their Facebook journey. The video acts as a memoir of their journey as they live in real life their own version of the movie.

 

Kevin says that the channel has taken the entire initiative to plan the trip for the winners. “We haven’t roped in travelling partners. We will be doing it on our own,” he adds.

“Not just this, to create enough buzz, we have also created special videos shot with the stars of the movie that will give the audience an insight into the film’s making, with anecdotes that happened during the shooting of the film,” says Kevin, who thinks that an extra effort has to be made in order to get more audience and survive in the world of cut-throat competition. “Whenever we have made an extra effort to promote a show or a film, it has reaped good results. Case in point, the Academy Awards, which we promoted across mediums with new initiatives, gave us many viewers,” says Kevin, who thinks that very soon such efforts will be made with all big movie premieres.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories