ZDF Enterprises to handle licensing, merchandising for children's channel Kika

MUMBAI: ZDF Enterprises GmbH is now responsible for the worldwide distribution of the license and merchandising rights of German children?s TV channel Kika.

As general agent, ZDF Enterprises will handle the marketing activities of the joint children?s channel of Ard and ZDF, which is now in its 15th year.

ZDF Enterprises? marketing mandate for Kika entails the marketing of all rights owned by KiKA, from the KiKA umbrella brand to Kika programme brands such as ‘Baumhaus‘, ‘Bernd das Brot‘ and ‘Beutolom?us‘.

According to the market research institute iconKids and Youth, KiKA is also the most popular children?s broadcaster among children aged six to 13 (26 per cent) and their mothers (29 per cent), with a considerable edge over other channels. The survey also gathered data on the Internet use of the target group. 82 per cent of preschool children who were allowed to go online have already visited

In 2011 Kika also become the market leader for preschool children. With a market share of 33.7 per cent (source: AGF/GfK-Fernsehforschung; TV Scope) among three-to-five-year-olds, it outperformed other children?s broadcasters by nearly seven per cent points. Altogether, the ARD/ZDF children?s channel scored an average rating of 19 per cent in the total target group (three- to 13-year-old viewers) in 2011.

ZDF Enterprises president, CEO Alexander Coridass said, ?Thanks to Kika?s first-class programme brands, ZDF Enterprises is supplementing its portfolio of outstanding children?s fare with superior productions. From preschool children to teens, from classics such as ‘Jungle Book‘, ‘Peter Pan‘ and ‘Lassie‘ to new series formats such as ‘Dance Academy‘ and ‘Alien Surf Girls‘ and, of course, the two strong umbrella brands ZDF tivi and KiKA, we offer a unique and varied portfolio of expertly crafted programs for optimum merchandising from one single provider."

Latest Reads
For the first time, viewers get to choose their favourite shows on Sony BBC Earth

Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel.

Television TV Channels News Broadcasting
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Television TV Channels Music and Youth
Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a positive social impact in the ecosystem by building on its three-pillar framework; empowerment, education and environment.

Television TV Channels Sports
English news most benefited genre in Chrome DM week 50

MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media.  In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six...

Television TV Channels Viewership
Sanjay Gupta on executing the new tariff regime, Star India’s strategy and channel pricing

Star India COO Sanjay Gupta is a veteran of many high-stake battles. The one he’s currently battling could be long drawn, unpredictable, unlike anything he’s encountered before and potentially his toughest in a while. However, as India’s broadcast bosses put their heads down to implement TRAI’s new...

Television TV Channels GECs
Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country.

Television TV Channels Sports
Uday Shankar elected FICCI VP for 2018-19

Adding another feather to his cap, 21st Century Fox Asia president and Star India chairman and CEO Uday Shankar has been elected as the vice president of the Federation of Indian Chambers of Commerce and Industry (FICCI) for 2018-19.

Television TV Channels GECs
AnimationXpress announces Media & Entertainment IT Summit in Hyderabad

MUMBAI: Advancement in technology, improved computing, immersive graphics and instinctive visualization has transformed the lives of creative professionals in the digital media and entertainment segment. To bring the industry together and discuss the future of technology in this space,...

Television TV Channels Kids
Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories