Television

WBCP unveils licensing programme for Harry Potter and the Half-Blood Prince

MUMBAI: Ahead of the release of Harry Potter and the Half-Blood Prince, Warner Bros Consumer Products (WBCP) has enlisted a collection of global licensees to capture the magic of the film.

Hitting theaters 15 July, Harry Potter and the Half-Blood Prince is the sixth installment and latest chapter in the popular film series from Warner Bros.


Warner Bros Consumer Products executive VP domestic licensing and worldwide marketing Karen McTier says, "The franchise‘s global influence allows top licensees the opportunity to create imaginative and innovative product lines that convey the magic of Harry Potter."


The film reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson), as they prepare to battle Voldemort (Ralph Fiennes). The new film also returns key characters including Professor Dumbledore (Michael Gambon), Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Professor McGonagall (Maggie Smith) and introduces Professor Slughorn (Jim Broadbent).


In the film Voldemort is tightening his grip on both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that dangers may even lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. Together they work to find the key to unlock Voldemort‘s defenses and, to this end, Dumbledore recruits his old friend and colleague, the well-connected and unsuspecting bon vivant Professor Horace Slughorn, whom he believes holds crucial information.


Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. Harry finds himself more and more drawn to Ginny, but so is Dean Thomas. And Lavender Brown has decided that Ron is the one for her, only she hadn‘t counted on Romilda Vane‘s chocolates! And then there‘s Hermione, simmering with jealousy but determined not to show her feelings. As romance blossoms, one student remains aloof. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

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