WBCP partners Bloomingdale to launch merchandise based on DC Comics

MUMBAI:Warner Bros. Consumer Products (WBCP), the licensing and merchandising arm of Warner Bros (WB) entertainment company, has partnered with Bloomingdale, a US-based upscale department store and launched merchandise based on the popular DC Comics.

The products will be available from 14 October. The launch also marks 75th anniversary of DC Comics.In addition, DC Comics has released comic book to be showcased exclusively by Bloomingdale‘s during this initiative.

The collection is priced at $30 for a pair of Psycho Bunny socks to $225 for a Jack Spade tote and will be available in all stores with Men‘s and Young World departments. Select merchandise will also be featured on

"DC Comics super heroes are timeless icons that have long inspired the world of fashion. We are delighted that Bloomingdale‘s, an American cultural icon with a venerable reputation in retail, will exclusively kick-off the 75th anniversary celebration with innovative shops and exclusive products perfectly suited to the characters of DC Comics," said WBCP president Brad Globe.

Additionally, Bloomingdale‘s flagship store will highlight the DC Comics 75th anniversary collection, beginning in early November.

Said, Bloomingdale‘s VP of fashion direction Kevin Harter, "Collaborating with WBCP to provide our customers with new and exclusive products inspired by the world of DC Comics is what the Bloomingdale‘s shopping experience is all about."

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories